JD Fashion Hosts Partners Conference Launches New International Fashion Brands
JD.com welcomed over 1,100 industry insiders to its partners conference, a B2B conference hosted by the company’s fashion unit, JD Fashion. The event showcased some of the company’s latest advances at the intersection of fashion and technology. Topics of discussion at the conference included technology-powered strategies, smart supply chain, platform operations, creative marketing, and JD’s plans to develop a fashion and technology research center.
JD Fashion announced new partnerships with a number of international brands during the conference, including Polo Ralph Lauren’s children’s footwear line and children’s wear brand MIKI HOUSE, apparel brands such as SAINT JAMES, CISSONNE, LUCKY CHOUETTE and SHESMISS, as well as Swiss watch brand Oris and Spanish jewelry brand TOUS. Other brands will launch on JD soon, including contemporary Italian fashion brand PINKO, handbag and accessory brand Rfactory, and Italian bag brand Salar Milano. Working with JD, brands will be able to access a huge number of Chinese shoppers by showcasing their wares on JD’s uniquely convenient and reliable platform.
Shengli Hu, President of JD Fashion and Lifestyle, said: “It has been a pleasure to convene a conference of so many of our industry peers and share JD Fashion’s vision and exciting innovations. In just a few years, we have welcomed a huge number of top international fashion brands and continue to attract many more. We look forward to continuing to develop JD Fashion as China’s premier online shopping platform for fashion.”
In addition to continuing to welcome more leading brands onto its platform, JD has also expanded its influence in the fashion industry. Last year, JD partnered with the Council of Fashion Designers of America to support the CFDA/Vogue Fashion Fund dinner. JD has also partnered with the British Fashion Council’s BFC/Vogue Designer Fashion Fund to help more up and coming designers enter the Chinese market. This year, JD’s President of International Fashion Xia Ding served as the only judge from China on the BFC/Vogue Fashion Fund’s selection committee.