- Aug 12, 2020
- Business Update
ExxonMobil Introduced “China VI” Standard Products on JD’s “Super Brand Day”
by Vivian Yang
ExxonMobil held its “Super Brand Day” on JD.com on August 11th, during which the famous lubricant brand introduced several engine oil products that meet the China VI emission standard as well as rich marketing activities to ignite people’s passion for driving in this summer.
The China VI emission standard (国六) is a new national standard aimed at dramatically cutting emissions from the country’s vehicles of all types. It is one of the world’s most stringent emission standards. Due to the outbreak of COVID-19, the new standard has been postponed to take effect nationwide beginning in January 2021.
In the face of the upcoming standard upgrade, the automotive industry is gearing up with more complicated engineering and higher engine performance. This makes the protective effect of lubricant on the engine all the more important. For this reason, ExxonMobil launched a product line for Chinese car owners that meets API SP standards, which is the newest API (American Petroleum Institute) gasoline-engine oil standard. These products have been improved in many aspects, such as low-speed early combustion, high-temperature viscosity thickening control, fuel economy, cleaning performance, wear-resistance and more. The SP standard engine oil is compatible with all car models meeting the China VI standard and below.
The automotive aftermarket is also actively preparing for the arrival of the new standard. Based on JD’s “Product+Service” model, customers buying ExxonMobil lubricant products via JD’s first-party online store can enjoy seamless maintenance services offered by JD Auto Service, the offline car service chain stores.
On the “Super Brand Day”, in addition to the livestreaming, gaming and substantial sales promotions, the brand also invited CBA stars to share useful knowledge about car maintenance and environmentally-friendly lifestyles.
The event is one of the milestones under the cooperation between JD Auto and ExxonMobil. The two sides announced a strategic cooperation in Shanghai in May to fully integrate in the areas of products, services, marketing, and membership and create a new format of car maintenance and service in the digital era so as to comprehensively enhance consumers’ experience.