Jun 2, 2020|
JD.com and ExxonMobil to Deepen Cooperation
by Tracy Yang
JD.com and ExxonMobil announced a strategic cooperation in Shanghai on May 29th, 2020. The two sides will fully integrate in the areas of products, services, marketing and membership to create a new format of car maintenance and service in the digital era, and comprehensively enhance consumers’ experience.
The two sides will adhere to consumer demand-oriented innovation, jointly study and understand the needs of consumers for lubricating oil products, and provide a leading and high-quality product experience for JD’s users. The oil analysis service created by Mobil Laboratory and the new digital membership service platform launched by ExxonMobil will soon be available on JD.com to provide consumers with targeted car maintenance solutions and better membership services.
Chunyang Yue, General Manager and Director of ExxonMobil (China) Investment Co., Ltd., said, “Over the past few years, the cooperation between ExxonMobil and JD.com has gradually deepened. Through this strategic cooperation we achieve a strong combination of the pioneers of two industries. In the future, ExxonMobil will continue to strengthen cooperation with JD.com, integrate the superior resources of both sides, and let consumers enjoy high-quality car maintenance experience and lead the industry and the market to continue to move forward in the digital age. ”
Yanzhong Yao, President of JD Life Services said, “This strategic cooperation with ExxonMobil also enables JD to get involved in the upstream and downstream of supply chain in the automotive aftermarket. Through integrated online and offline operations, omnichannel implementation, and cross-links between the original factory and independent after-sales service system, JD can truly achieve full integration with manufacturers, channels, retailers and service stores. The deep cooperation with ExxonMobil demonstrates JD’s plan in the automotive aftermarket and is a step further into service-oriented consumption scenarios. ”
The full range of ExxonMobil automotive lubricant products are available on JD.com. Sales have reached record highs year after year, and ranked first in the automotive lubricants category from 2018 to 2019. Not long ago, Mobil became the first brand in JD.com’s oil category with more than 2 million followers(京东美孚自营专区).
As an important scenario for JD Life Services under JD Retail, JD Automobile covers the whole industry chain of automobile supplies, automobile aftermarket, vehicle sales and more. Now it has reached cooperation agreements with more than 5000 brands. Relying on the advantages of the platform and powerful data technology, JD Automobile helps brands perceive and predict the diversified needs of consumers, promotes optimization and digital transformation of brands and products, and contributes to the upgrade and transformation of the industry.