Aug 24, 2020|

French Fashion Brand Balmain Launches on


by Yuchuan Wang

On August 24th, French fashion house Balmain opened a first-party store on, China’s largest retailer, bringing its runway and F/W 2020 new collections to the e-commerce platform. This is the first time for Balmain to launch a store on a full-category e-commerce platform.

Founded in 1945 by Pierre Balmain, Balmain is one of the most influential fashion brands in the world. The brand has won the love of trendsetters for its mix of modern, rock and street style.

French fashion house Balmain opened a first-party store on

The store will provide selected items specifically chosen by JD’s fashion buyers based on Chinese consumers’ tastes and preferences.

In addition, to celebrate the grand opening, Balmain has partnered with JD IOU, a credit toll for consumers, to provide consumers with six-month interest-free loans.

Balmain’s products will be delivered by JD Luxury Express service in which couriers dressed in suit and white gloves will deliver to customers in electric cars, providing a premium shopping experience commensurate to what they might otherwise receive in offline luxury stores.