JD Teams Up with Top Pet Brands, Aiming RMB 1M in Sales

JD Teams Up with Top Pet Brands, Aiming RMB 1M in Sales

by Ling Cao

JD teamed up with top pet brands during Pets Fair Asia 2020 held last week in Shanghai, covering Mars Petcare, Royal Canin, China Pet Food, Myfoodie, Navarch, Nature Bridge, Frontline and Pure & Natural. JD aims to help 100 pet brands each realize over RMB 100 million yuan in sales.

China’s pet industry has grown rapidly in recent years. According to industry data, the growth rate will remain 20%, with a total market value of RMB 472.3 billion yuan by 2023. In the first half of 2020, JD’s pet business grew twice as fast as the industry, and was a key contributor to the post-pandemic recovery of the pet industry.

C2M is a trend that is growing in popularity in the pet industry. Overall, JD has helped over 20 brands to develop nearly 300 C2M products. During the 618 Grand Promotion, sales of 20 C2M products each surpassed RMB 1 million yuan. One recent example is the cooperation with Mars. By leveraging JD’s rich experience in C2M projects, and Mars’ insight into the pet industry and product research, both parties have launched a high-end C2M cat food product which fits cats’ eating habits and ensures no burden on their digestive systems.

JD Super has already become the top platform for pet brands selling products in China. JD’s continued partnerships with leading brands enable the company to provide high quality products to customers.

 

(ling.cao@jd.com)

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