Aug 12, 2026|
JD.com Expands Direct Sourcing in South Korea, Partners with Nine Korean Brands
- JD.com establishes a local sourcing subsidiary in South Korea, creating a Korean-speaking gateway for brands seeking to reach Chinese consumers
- Nine Korean consumer brands, including E-Land Group’s LLOYD and RECLOW, sign strategic partnerships with JINGDONG Cross-Border
- More than 200 Korean companies participate in JD.com’s sourcing and business matchmaking event in Seoul
SEOUL, August 12, 2026 — JD.com is expanding its direct sourcing capabilities in South Korea with a new local procurement operation, making it easier for Korean brands to reach Chinese consumers and bringing more quality Korean products to China.
The announcement was made at a sourcing and business matchmaking event held in Seoul on August 12 in collaboration with the Korea Trade-Investment Promotion Agency (KOTRA) and Korea’s Ministry of Trade, Industry and Resources. More than 200 Korean consumer goods companies participated.
During the event, JINGDONG Cross-Border, JD.com’s cross-border import platform, signed strategic cooperation agreements with nine Korean consumer brands across fashion, lifestyle, beauty and other categories, including E-Land Group’s LLOYD and RECLOW.
With growing demand in China for quality international products, Korean beauty, fashion, food and lifestyle brands continue to attract strong consumer interest. Through direct sourcing, JINGDONG Cross-Border purchases products directly from brands and connects them with JD.com’s retail, supply chain and consumer ecosystem, helping reduce the complexity of entering and operating in the Chinese market.
Under the new partnerships, JINGDONG Cross-Border will directly source selected RECLOW products and launch a JD-operated flagship store for the brand. LLOYD and other participating brands will also connect directly with Chinese consumers through official flagship stores on JD.com.
JD.com’s new sourcing team provides Korean brands with a local, Korean-speaking point of contact in Seoul, allowing JD.com work more closely with brands, identify products suited to Chinese consumer demand and provide localized support.
“Quality Korean products have continued to gain popularity among JD.com customers,” said a representative of JINGDONG Cross-Border’s Korea sourcing business. “Our local sourcing presence allows us to work more closely with Korean brands, understand their products and growth ambitions, and bring more high-quality Korean products to consumers in China.”
“For small and medium-sized companies, strong products alone are not always enough to enter the Chinese market,” said Kim Sung-jun, CEO of RECLOW. “JD.com’s direct sourcing model helps reduce the burden of logistics and settlement, allowing us to focus on our products.”
A representative from E-Land Group added that direct cooperation with JD.com can help reduce operational complexity in China while bringing quality products to consumers at more competitive prices.
JD.com’s sourcing expansion builds on its existing presence in South Korea. JINGDONG Logistics, the logistics arm of JD.com, has already established a specialized logistics entity in the country, providing solutions including import and export services, bonded warehousing and other shipping services. Together with the new local sourcing team, these capabilities provide stronger end-to-end support for Korean brands seeking opportunities in China.
JINGDONG Cross-Border continues to expand opportunities for international brands through JD.com’s integrated sourcing, retail, logistics and supply chain capabilities. In July 2025, it launched the “10 Billion GigaGrowth Plan,” aiming to introduce 1,000 new international brands over three years and support RMB 10 billion in cumulative sales growth, helping more global brands establish and grow their presence in China.
JD.com will continue to strengthen direct sourcing efforts in South Korea and expand partnerships with Korean brands, bringing more quality products, new launches and exclusive offerings to Chinese consumers. By combining local expertise with its integrated supply chain capabilities, JD.com aims to create a more efficient bridge between global brands and one of the world’s largest consumer markets.
Jul 30, 2026|
JD.com Connects with Global Beauty Brands at Cosmoprof North America
JINGDONG Cross-Border, JD.com’s cross-border import business, joined Cosmoprof North America in Las Vegas 2026, one of the beauty industry’s leading B2B events, to connect with international beauty brands and share insights on growing in China’s fast-evolving consumer market.
Held from July 13–15 at the Mandalay Bay Convention Center, this year’s exhibition brought together more than 1,000 exhibitors and over 26,000 retailers, distributors, investors and industry professionals from 103 countries, creating an ideal platform for global beauty brands to explore new partnerships and international growth opportunities.
China remains one of the world’s most dynamic beauty markets, with consumers increasingly seeking premium imported products, innovative ingredients and trusted international brands. Through JINGDONG Cross-Border, overseas merchants can reach hundreds of millions of consumers in China without establishing a local business entity, while benefiting from JD.com’s trusted retail platform, nationwide fulfillment network and end-to-end cross-border solutions.
Today, JINGDONG Cross-Border connects consumers with products from more than 20,000 brands across over 100 countries and regions, helping international brands accelerate market entry while reducing operational complexity through integrated merchandising, cross-border logistics, localised marketing and customer services.
During the exhibition, a representative from JINGDONG Cross-Border North America joined the CosmoTalks panel discussion, “Packaging That Sells: Designing for Shelf, Scroll, and Speed,” alongside Amanda Baldwin, CEO of OLAPLEX.
Drawing on JD.com’s retail and supply chain experience, the spokesperson shared practical recommendations for beauty brands entering China, including how packaging design influences product discovery in digital shopping environments, strengthens brand recognition across online and offline touchpoints, and supports efficient cross-border fulfillment.
The discussion also highlighted how product presentation, logistics readiness and localised consumer communication work together to improve conversion and build long-term brand growth in China’s highly competitive e-commerce market. Throughout the exhibition, the JINGDONG Cross-Border team held face-to-face meetings with approximately 270 beauty and personal care brands from North America, Japan, South Korea and other international markets.
These conversations strengthened relationships with existing partners while creating new opportunities to introduce innovative global beauty products to Chinese consumers. For many brands, the discussions also provided valuable insights into China’s consumer preferences, digital retail ecosystem and cross-border business opportunities.
As global beauty brands continue looking for sustainable growth in China, JINGDONG Cross-Border remains committed to providing more than market access. By combining trusted retail operations, nationwide supply chain capabilities and localised brand-building expertise, the platform helps international merchants shorten their path to market and build long-term success in China.
Looking to Grow Your Beauty Brand in China?
Whether you’re launching your first product in China or expanding an established business, JINGDONG Cross-Border offers comprehensive support—from market entry and cross-border logistics to digital merchandising, localised marketing and long-term brand development.
Connect with the JINGDONG Cross-Border team to explore how your brand can reach hundreds of millions of Chinese consumers: https://cooperation.jd.com/
(vivian.yang@jd.com)
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