May 12, 2026|
CHANEL Official Flagship Store Debuts on JD.com with Exclusive Beauty Launches for Gifting Season
As demand for premium beauty and luxury gifting continues to grow in China, JD.com is further expanding its portfolio of global prestige beauty partners through a new partnership with CHANEL.
On May 11, the official CHANEL Fragrance & Beauty flagship store officially launched on JD.com, bringing consumers access to the brand’s iconic fragrance, makeup and skincare collections through a trusted and premium online shopping experience.
The opening comes during China’s peak gifting season surrounding Mother’s Day and May 20th Internet Valentine’s Day in China. To mark the launch, CHANEL is introducing several JD.com-exclusive beauty offerings, including the LES BEIGES HEALTHY GLOW SUMMER ESSENTIALS and the HYDRA BEAUTY Micro Sérum Lèvres, providing consumers with elevated gifting choices and limited-edition luxury experiences.
The partnership also highlights JD.com’s growing momentum in the imported high-end beauty category. Since 2025, JD Beauty has continued to deliver industry-leading growth rate in premium international beauty, supported by JD.com’s longstanding strengths in authentic product assurance, fast delivery and customer service excellence. Increasingly, international luxury beauty brands are choosing JD.com as a strategic platform for reaching Chinese consumers online.
Looking ahead, JD.com and CHANEL will further expand collaboration by bringing more new launches, exclusive collections and limited-edition products to its 700 million+ consumers in China, while continuing to elevate the online luxury beauty experience through trusted service and refined customer engagement.
May 11, 2026|
JD.com and Müller deepen cooperation in cross-border trade in China
At the China International Consumer Products Expo on April 14 in Hainan, JINGDONG Cross-Border (JD Cross-Border), the import platform of JD.com, announced a partnership with the German retail group Müller and its brand and service partner MAAT. The collaboration aims to further develop the presence of selected Müller assortments on JD.com and to increase their visibility through additional sales channels in Hainan.
The official Müller Overseas Flagship Store was recently launched on JD.com, offering Chinese consumers access to a curated selection of high-quality European products, particularly in the beauty and personal care categories. The assortment is complemented by selected suitcases and backpacks. The focus is on quality and authenticity, with the long-term goal of reflecting Müller’s department store character in a digital environment.
“Through our flagship store on JD Cross-Border, we aim to make selected products — primarily sourced from Europe — available to the Chinese market, while leveraging JD.com’s established strengths in logistics, service quality, and market access,” Müller stated. “This enables us to consistently deliver on our commitment to quality and reliability within this sales channel.”
In addition to its online presence, Müller will also be represented with selected products through partner structures in the JD Cross-Border Duty-Free Store in Haikou, which entered its trial phase at the beginning of 2026. The store offers an internationally oriented product range and specifically targets the growing consumer market in the Hainan Free Trade Port.
JD Cross-Border noted the strategic value of the partnership for JD.com’s over 700 million users. “Our collaboration with Müller is designed to help international retailers and brands navigate the complexities of the Chinese market while offering our customers a more diverse portfolio of premium goods. This expansion into the duty-free sector in Hainan is a key innovation in our efforts to drive offline engagement through online traffic, creating a more holistic and immersive shopping journey.”
As Müller’s general agent in China, MAAT is responsible for the operational implementation of the partnership. “Our goal is to effectively integrate cross-border and offshore channels while ensuring a consistent, high-quality brand experience,” MAAT stated.
JD Cross-Border is supporting the collaboration as part of its “10 Billion GigaGrowth Plan,” which aims to facilitate international brands’ market entry and gradual business expansion in China. With its infrastructure, market reach, and local expertise, JD Cross-Border positions itself as a platform partner for sustainable growth in cross-border trade.
(vivian.yang@jd.com)
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