Mar 4, 2022|
German Luxury Brand MCM Opens Flagship Store on JD.com
by Xiaoqian Han
MCM, a German luxury brand, launched a flagship store on JD.com on March 2nd, offering a wide choice of trendy items such as bags, ready-to-wear, shoes, accessories, and fragrances.
The collection for the spring and summer of 2022 has also been launched in JD.com’s flagship store. With its romantic, charming, and vibrant colors, the München collection handbags, which are the featured bags this season, have attracted a sizeable group of customers.
MCM was founded in 1976 with the goal of creating leather accessories inspired by German culture. In order to attract worldwide Generation Z and millennial customers in the digital age, the brand mixes the innovative spirit of the times with German origins, focusing on functional and innovative design, and always pursuing cutting-edge technology and fashion style.
To date, JD has gathered more than 300 flagship stores of major fashion and lifestyle brands, including French fashion brand LANVIN and AMI PARIS, Japanese brand Yohji Yamamoto and BE@RBRICK, Italian brand MSGM and GOLDEN GOOSE, etc.