Jan 13, 2021|
Handsome Tibetan Youth Dingzhen Bring Sales Boom to His Hometown
by Hui Zhang
JD’s data shows the search volume of “Litang”, hometown to 20-year-old Dingzhen who has found fame online for his good looks, surged by more than 10 times, and the number of related products soared by 240% from the end of November to the end of December.
The search terms such as “the same jacket to Dingzhen” and “Litang specialties” have become hot words on JD.com and many other ecommerce platforms.
Right before the New Year of 2021. JD launched a scarf same to Ding Zhen’s on its Jingxi app, which is focused on providing high-quality products with low price. The scarf was manufactured by YARGEY Yak Velvet Products Company, which has acquired permission from Ding to use his picture wearing the same scarf. For every Ding Zhen scarf sold, RMB 5 yuan will be provided to the relevant departments in Litang for grassland environmental protection. Thanks to Dingzhen and the ecommerce advantage of Jingxi, the company are seeing an increasing number of orders which has increased income to more than 4,000 local farming households and brought jobs to nearly 100 people.
Dingzhen went viral on the internet accidently after being captured in blogger’s video online. His innocent smile has attracted many Chinese netizens. “His smile was comforting. His sudden fame proves that Chinese society love all things beautiful and positive,” said a Chinese netizen.
According to JD’s data, people around 26-45 years old have contributed to 69% sales to local products in Litang. Female consumers have bought 73.2% and males 26.8%. The most popular searching items are Litang travel tips, tea, medicine and food.
In addition to Sichuan, the home province of Dingzhen, most of the consumers buying Litang related products come from places in the east and south including Guangdong, Fujian, Beijing, Jiangsu, Shanghai and Shandong. Guangdong. Among them, Guangdong is leading with more than 16% of sales.
The accidental fame for Dingzhen also helped local small enterprises survive and bring jobs to local farmers.
Sep 28, 2022|
JD Launches New Products in National Pavilion of Sri Lanka
by Mengyang He
In concert with the 70th anniversary of the signing of the “Rubber-Rice Pact” between China and Sri Lanka, JD.com has launched an array of new products in the national pavilion of Sri Lanka, including tea, biscuits, coconut oil, etc.
Since opening, the JD National Pavilion of Sri Lanka has offered over 50 products, including popular Ceylon black tea brands, including Lions, Impra, and Sinolan. The snacks from Maliban offer biscuits with ginger and coconut flavors and more, allowing consumers to enjoy a taste of South Asia in China, according to Wei Ye, Vice President of JD.com and President of JD Foods.
In recent years, with the consumption upgrade, Chinese consumers have an increasingly strong demand for international high-quality products. In order to provide Chinese consumers with efficient access and excellent experience in purchasing products from all over the world.
Chiranjaya Udumullage, President of China Sri Lanka Association for Trade and Economic Cooperation said, “We are delighted to see Sri Lankan products are well received by Chinese consumers, and partnering with JD.com allows our local specialties to reach nearly 600 million active users.”
“We believe JD.com will be an ideal tool to connect Sri Lankan exporters and industries with its target market in China,” noted Suresh D de Mel, Chairman of the Sri Lanka Export Development Board. “Ceylon tea and Ceylon cinnamon are key national agricultural brands of Sri Lanka in the international market. Black tea is the main export item to China, with a worth of USD 50.6 million exports to China in 2021.”
Ravi Jayawardena, CEO of Maliban Group added, “We recognize the JD National Pavilion of Sri Lanka as a pioneering feat to encourage existing and new businesses to enter the Chinese market.”
For the following year, JD Retail plans to open more than 100 national pavilions, and JD will continue to enrich supply chain, optimize quality control, after-sales service and logistics services, providing consumers with a smooth shopping experience.
Sep 27, 2022|
U.S. Snowboard Maker Burton Readies for Consumers on JD.com
by Doris Liu
Vermont-based Burton Snowboards kicked off its official flagship store on JD.com on September 16 with the inclusion of the latest Champion collection, delivering the brand spirit of “We Ride Together” by bringing more diverse individuals shopping on JD.com to join the snowboarding community.
The Champion Collection paid tribute to the resilience and sportsmanship of four of the Burton Team riders, Mark McMorris, Zoi Sadowski-Synnott, Su Yiming and Liu Jiayu by extending design elements on their own snowboards to other products available in JD’s store such as T-shirts, hoodies, hats and more.
Burton, founded in the United States in 1977 by Jake Burton Carpenter, who dedicated the rest of his life to snowboarding, is now a global snowboard, apparel and accessory company. In the last four decades, snowboarding has been propelled with the help of Burton from hobby to a popular sport, and is now more sought after in China where winter sports are greatly promoted to encourage further development especially after the Beijing Winter Olympics.
The launch of Burton’s store on JD enables the J Shop, JD’s fashion and lifestyle business, to bolster snowboarding and share the fun of winter games among over 580 million active consumers including 30 million premium members. JD.com is making every effort to offer a supreme shopping experience as well as helping brands convey their design ideas integrated with brand-specific stories and creativity to consumers.
Two Gaming Cellphones Launched on JD
Sep 26, 2022
LA PRAIRIE Unveils Flagship Store on JD.com
