Jan 13, 2021|
Handsome Tibetan Youth Dingzhen Bring Sales Boom to His Hometown
by Hui Zhang
JD’s data shows the search volume of “Litang”, hometown to 20-year-old Dingzhen who has found fame online for his good looks, surged by more than 10 times, and the number of related products soared by 240% from the end of November to the end of December.
The search terms such as “the same jacket to Dingzhen” and “Litang specialties” have become hot words on JD.com and many other ecommerce platforms.
Right before the New Year of 2021. JD launched a scarf same to Ding Zhen’s on its Jingxi app, which is focused on providing high-quality products with low price. The scarf was manufactured by YARGEY Yak Velvet Products Company, which has acquired permission from Ding to use his picture wearing the same scarf. For every Ding Zhen scarf sold, RMB 5 yuan will be provided to the relevant departments in Litang for grassland environmental protection. Thanks to Dingzhen and the ecommerce advantage of Jingxi, the company are seeing an increasing number of orders which has increased income to more than 4,000 local farming households and brought jobs to nearly 100 people.
Dingzhen went viral on the internet accidently after being captured in blogger’s video online. His innocent smile has attracted many Chinese netizens. “His smile was comforting. His sudden fame proves that Chinese society love all things beautiful and positive,” said a Chinese netizen.
According to JD’s data, people around 26-45 years old have contributed to 69% sales to local products in Litang. Female consumers have bought 73.2% and males 26.8%. The most popular searching items are Litang travel tips, tea, medicine and food.
In addition to Sichuan, the home province of Dingzhen, most of the consumers buying Litang related products come from places in the east and south including Guangdong, Fujian, Beijing, Jiangsu, Shanghai and Shandong. Guangdong. Among them, Guangdong is leading with more than 16% of sales.
The accidental fame for Dingzhen also helped local small enterprises survive and bring jobs to local farmers.
Jul 20, 2021|
Givenchy Beauty Unveils Flagship Store on JD.com
by Hui Zhang
Givenchy, a luxury fashion and perfume house under LVMH, launched a beauty flagship store on JD.com on July 15th, aiming to bring its various high-quality cosmetics products to a wider range of consumers in China.
Through the partnership, a full line of Givenchy’s beauty products will be available on JD.com including its bestseller Le Rouge 306 lipstick, Prisme Libre Loose Powder, and L’Interdit Eau De Parfum.
Among the key reasons why Parfums Givenchy chose to partner with JD.com are a guarantee of authenticity, high-quality consumers with strong consumption power, and unparalleled logistics speed. During the 618 Grand Promotion (June 1-18) this year, JD.com reported a total transaction volume of over RMB 343.8 billion yuan. For future cooperation, both sides have agreed to apply JD’s premium JD Luxury Express service to provide consumers with a highly-personalized and intimate shopping experience, and AR technology to make it possible for consumers to try make-up online.
“With JD’s platform capabilities and its high-quality services, we hope to engage more Chinese consumers who appreciate the beauty of Givenchy brand”, said Sheen Zhang, general manager of Givenchy Beauty Greater China.
“Our cooperation with Parfums Givenchy, another brand of LVMH, will bring a wide range of beauty choices to Chinese consumers. Both sides will also explore innovative cooperation to bring more surprises to Chinese consumers,” said Terry Wang, general manager of JD Beauty.
Jul 12, 2021|
Danish Ambassador and Faroes Representation Head Visit JD to Expand Cooperation
by Ling Cao
The Ambassador of Denmark to China, H.E. Thomas Østrup Møller, and Head of Representation of the Faroes, Mr. Sigmundur Isfeld, as well as the Denmark delegation with brands representatives from Arla, Carlserg, Chuner and Danish Crown, visited JD’s SEVEN FRESH Dazu store in Beijing on July. 9 to discuss the potential cooperation between Denmark and JD.com.
During the event, Ambassador Thomas accepted the “Friend of JD – Excellent Growth Partner” award, which commemorates the wide-ranging and successful development of the working relationship between Denmark and JD.com.
Larry Lee presented the award to Ambassador Thomas
“We are here to expand the cooperation we have with JD. I believe this way of working with the market is quite amazing and this is also something we can learn in Denmark. I do believe we are entering some very interesting territory, and I do encourage (Denmark) companies to use all of their ability to take advantage of (JD),” said Ambassador Thomas.
“For the benefit of JD, our exporters, and Chinese customers, we should enhance our cooperation and see in the future how we can make your platform our platform,” said Isfeld.
Historically, Danish brands including Lego, Danisa cookies, Arla dairy, B&O and Ecco have been popular on JD. Furthermore, JD Health and the Kingdom of Denmark have recently pursued further cooperation in the health and wellness sector.
“We are grateful for the Danish Embassy’s support of JD’s retail business over the years. The ambassador is a strong advocate for promoting the cooperation between Denmark and JD.com, China’s largest retailer, online or offline,” said Larry Lee, vice president of JD.com. “We are thrilled that we are further expanding our partnership into other areas, such as healthcare, and hope this is only the beginning of more to come.”
James Ye, general manager of JD Fresh shared during the event, “Denmark is a country with high-quality agricultural resources and has had a good trade relationship with China for a long time. Since JD Fresh’s establishment in 2016, it has maintained a close relationship with corporations from Denmark. We have launched lots of seafood online from Greenland and the Faroe Islands, and daily consumer products such as pork, cream and cheese.”
“They are becoming more and more popular on our platform. The sales of these products on JD.com have maintained rapid growth in the past few years,” added Ye.
Clark Meng, general manager of merchandising at SEVEN FRESH, hosted a tour with the delegation at the store, introducing the omni-channel operation, which is a growing trend for the Chinese market.
The event was part of JD’s overall celebration of this year’s 618 Grand Promotion, one of the biggest mid-year shopping festivals in the world. The promotion also featured an earlier event at JD headquarters on June 18, JD’s 18th anniversary, attended by embassy representatives of 15 countries in honor of their efforts to foster a positive trade environment between their respective countries and China, and in contributing to the increasing internationalization of JD’s 618 Grand Promotion.
Banner photo: Ambassador Thomas (fifth from the right), Mr. Sigmundur Isfeld (fourth from the right), Larry Lee (sixth from the right), James Ye (seventh from the right) and Clark Meng (sixth from the left) attended the event with Denmark and JD.com representatives.
Two Gaming Cellphones Launched on JD
