Mar 26, 2026|
JD.com Leads 48 Partners to Launch Quality Alliance to Elevate China’s Pet Care Ecosystem
China’s pet industry is entering a new chapter of sophisticated growth. As pets are increasingly cherished as vital family members, the demand for premium products and ethical services has reached an all-time high. On March 18th, 2026, JD Pet, a division of JD.com (a.k.a JINGDONG), joined forces with 48 leading organizations—including Royal Canin, Myfoodie, Pure Natural, Boehringer Ingelheim, Ringpai Pet Hospital, AllianzJD and PICC (People’s Insurance Company of China)—to establish the Pet Industry Quality Ecosystem Alliance and lead this transformation.
The initiative represents the most ambitious collaborative effort in the history of China’s pet sector. By bridging the gap between manufacturing, retail, healthcare, and insurance, the Alliance aims to dismantle industry barriers and create a transparent, high-standard experience for pet owners nationwide.
A Vision for Value-Driven Excellence
The Chinese pet market has evolved from a niche segment into a multi-billion dollar powerhouse. However, rapid scaling requires a shift in focus from mere volume to long-term quality. In a joint open letter, the Alliance members emphasized a move away from price-driven competition toward “value-driven excellence.”
“Our industry is built on love and the sanctity of life,” the Alliance stated. “As professionals, we have a collective responsibility to ensure that every pet receives the care they deserve and every owner enjoys total peace of mind.”
Six Pillars of Commitment and Quality Growth
To support this high-quality development, JD Pet linked up with all partners to introduce six major initiatives designed to reshape the pet care experience:
- Guaranteeing Food Safety and Quality: JD Super, the supermarket division, is anchoring consumer trust by introducing a bold “100x Compensation” pledge for its ” gold-label” selective self-operated pet food. Should a product’s ingredients be found inconsistent with its label or fail to meet national safety standards, JD Pet will compensate the customer 100 times the purchase price. Simultaneously, JINGDONG Cross-border, the import business platform, is leveraging its global sourcing network to curate products from 21 countries that strictly adhere to international AAFCO and IFS standards, ensuring 100% authenticity from the source.
- Standardizing the Live Pet Trade: To address the traditional lack of transparency in online pet purchasing, JD Pet is launching the “Internet Enterprise Standard for Pet Trading.” This comprehensive framework establishes rigorous protocols for health certifications, genetic identification, and ethical sourcing. By standardizing the process from selection to delivery, the initiative ensures that every “furry friend” arrives at its new home healthy and verified.
- Enhancing Specialized Logistics: Recognizing that transportation is a critical touchpoint for animal welfare, JINGDONG Logistics is utilizing its robust and specialized infrastructure to build a dedicated pet transport network. This includes the pilot launch of “Pet Houses” for comfortable transit, the use of custom climate-controlled vehicles, and the deployment of professional care teams trained to monitor pet well-being and minimize stress throughout the journey.
- Integrating Professional Healthcare Services: JD Health is centralizing care through a specialized “Consult-Test-Treat-Insure” ecosystem. The platform provides immediate access to licensed veterinary consultations, convenient home testing kits, and the industry’s most extensive range of pet medications. To ensure consumer confidence, JD Health is also introducing a “Refund if Ineffective” policy for self-operated medications. Furthermore, JD Health is synchronizing these digital tools with a network of over 11,000 professional offline pet hospitals, facilitating a seamless transition from online light-symptom consultations to offline specialized treatment.
- Advancing Transparent Insurance Solutions Innovation in financial protection is being led by JD Insurance, which is launching a 365-day New Pet Medical Insurance plan featuring direct settlement at 1,000 hospitals and 100% reimbursement ratios. Beyond this specific product, JD.com is joining forces with major insurers—including PICC, CPIC, PingAn, AllianzJD, and ZhongAn—to issue a collective call for the entire industry to develop insurance products that truly align with pet owners’ needs, moving away from complex clauses and difficult claims processes.
- Expanding Holistic Life Services to support pet owners in their daily routines, JD Home Serviceshas expanded its specialized offerings to multiple cities. These services include professional in-home feeding and medical-grade deep cleaning specifically designed for pet-owning households. By standardizing these high-frequency services, JD is ensuring that pet care is integrated seamlessly into a modern lifestyle.
The Pet Industry Quality Ecosystem Alliance is a true commitment. By aligning the interests of manufacturers, healthcare providers, and retailers, JD.com is fostering a marketplace where quality-focused brands can thrive, and consumers can shop with absolute confidence. We believe that when we protect the well-being of pets, we protect the warmth and happiness of the homes they live in.
(vivian.yang@jd.com)
Mar 23, 2026|
JD.com Announces European Brand Partnerships at Alimentaria Barcelona
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JD.com debuts at the landmark 50th anniversary of Alimentaria Barcelona, showcasing a dual-track strategy for global brands cooperation.
- Partnerships signed with premium European brands, including BayMar, to facilitate their entry into the Chinese market via JINGDONG Cross-border.
- European retail presence strengthened through Joybuy, driving retail innovation across the continent.
BARCELONA, Spain, March 23, 2026 — JD.com (also known as JINGDONG), a leading supply chain-based technology and service provider, today marked its presence at the landmark 50th anniversary of Alimentaria, the premier international food, drinks, and food service exhibition held March 23-26 in Barcelona. At the event, JD.com showcases its dual capabilities: serving as a trusted gateway for international brands to enter the China market through JINGDONG Cross-border, while simultaneously driving local growth with its new online retail destination in Europe, Joybuy.
Empowering Brands via the “10 Billion GigaGrowth Plan”
At the heart of its showcase, JD.com highlighted the “10 Billion GigaGrowth Plan,” an ambitious initiative launched in 2025 aimed at introducing 1,000 new international brands to China over the next three years to achieve a cumulative sales target of RMB10 billion (USD$1.4bn). While Alimentaria attracts a diverse range of global participants, JD.com’s cross-border import platform, JINGDONG Cross-border, is focusing on three core strategic actions to empower these partners: promoting Centennial Brands, expanding JD.com’s National Pavilion program, and stepping up a Global Goods Recruitment drive to source trending, high-quality products worldwide.
“Our mission is to simplify the complexity of entering the Chinese market,” said a spokesperson for JINGDONG Cross-border. “Our end-to-end support, from logistics and marketing, to operations, helps ensure premium international products can scale with precision and speed. Consumers in China are discerning, they increasingly prioritize quality, variety, and authentic heritage from the brands they choose. This is why we are targeting to introduce 1,000 new brands worldwide.”
For international sellers, JINGDONG Logistics, JD.com’s logistics arm, provides an integrated bonded solution, managing everything from port pickup and customs to nationwide doorstep delivery across China. By overseeing the full B2C journey, JD.com ensures premium goods arrive in perfect condition, helping brands build lasting trust with consumers.
Strengthening the Spain-China Economic Bridge
Ernesto Negredo Pascual, Commercial Counsellor of the Embassy of Spain in China, highlighted the positive prospects for collaboration with JD.com, noting that the platform offers valuable opportunities to showcase Spanish excellence to the Chinese market. He emphasised the potential for continued synergies and joint promotional initiatives to help increase the visibility of Spanish brands and further support their growth on JD.com.
Building on this momentum, JD.com solidified its commitment at Alimentaria through a partnership signing with BayMar, a renowned Spanish food brand. This collaboration focuses on bringing premium canned seafood to Chinese consumers with maximum efficiency.
“Partnering with JD.com allows us to leverage world-class logistics and deepen consumer insights,” said Javier Coll, Director of Operations at BayMar. “Their reputation for authenticity and their superior fulfillment network ensure that our products reach Chinese tables with the same quality and freshness they have in Spain.
To seamlessly connect exhibition interests with JD.com’s over 700 million active customers, the “Spanish Food & Drinks Festival” is launched online on JD.com at the same time. The campaign offers limited-time promotional trials and curated gift sets of Spanish wines and culinary specialties. By leveraging JD.com’s extensive traffic and localized marketing channels, the festival effectively helps new arrivals of premium imported goods gain traction in China.
Driving Retail Innovation and Enhanced Shopping Experience in Europe
Beyond its cross-border capabilities, JD.com’s European online retail brand, Joybuy, is now available in six countries: the UK, Germany, the Netherlands, France, Belgium, and Luxembourg. It features a brand-led platform for both international and local brands, with direct sourcing from reputable global partners.
Supported by JoyExpress, its dedicated last-mile delivery service, Joybuy customers in select cities can enjoy “Double 11” delivery. This means orders placed by 11am arrive the same day before 11pm.
By integrating source procurement, global fulfillment, and local European retail, JD.com is building more efficient trade pathways at this milestone 50th edition of Alimentaria. As a leading importer and retailer, JD.com continues to support the global food and drinks industry by strengthening brand partnerships and ensuring that high-quality products from around the world are more accessible to professional buyers and household consumers alike.
(vivian.yang@jd.com)
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