May 12, 2021|
Home Decoration Season Drives Sales of Furnishing Products on JD
by Rachel Liu
JD held a Home Decoration Festival from Mar. 27th to May 5th, during which sales of doors, locks, wooden floor boards and more all saw growth. Traditionally March and April are the golden seasons for home decoration in China, and the trend has driven sales of home decoration products to rise on JD.
“Through the sales of the shopping festival, we observed that customers now have more demands on high-quality, customized products and thoughtful services,” said a spokesperson from JD Fashion and Lifestyle. “We will work together with both domestic and international brands to provide high-quality products for customers during the upcoming June 18 Shopping Festival.”
Furnishing Materials
White collar workers are the key customers of home furnishing materials, accounting for 80% of customers. This group likes to create a quiet, cozy and warm environment at home. Sales of soundproof doors increased 114% YOY during the period; and sales of fireplaces, gas heaters and underfloor heating increased nearly 50% YOY.
Many customers also choose to go back to their hometown to build villas for their family, and they can now order entire villas on JD too. One merchant called BoHome provides full service of design, renovation and decoration support for villas in the countryside. Sales of villas from BoHome increased over 70% YOY, and sales of the customized villa that BoHome developed with JD increased over 200% YOY.
Intelligent Home Furnishing Products
Sales of electronic locks increased over 70% YOY, and sales of intelligent family bathroom sets increased over 150% YOY. Smart toilets, bathroom mirrors and clothes hangers are also among the most popular products.
Products that feature cultural elements are also becoming more popular among customers. Forbidden City-themed furnishing products increased nearly 300% YOY, and British Museum themed products increased 15 times YOY.
Wedding Related and Seasonal Products
As many people choose to get married during the five-day Labor Day holiday, overall sales of wedding related products increased over 200% YOY. Within this category, sales of red wedding-style Chinese bedding products increased over 200% YOY, and wedding decoration items increased over 60% YOY.
The upcoming summer and increasing temperature is also driving sales of shower heads and shower room customization. Sales of shower heads increased nearly 60% YOY, and shower room customization service increased 100% YOY.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD Retail Cloud Participates in Hainan Expo, Opening Up Capabilities
