Nov 3, 2020|
Imported Product Sales Spike on JD during Singles Day Grand Promotion
by Kelly Dawson
Thanks to JD Worldwide, JD.com’s platform for imported products, global borders are no barrier for Chinese consumers who want to purchase milk powder from New Zealand, watches from Switzerland, pet food from England and more.
Consumer demand for imported products have skyrocketed, with sales on JD Worldwide during the first 40 minutes of this year’s Singles Day Grand Promotion (November 1st to 11th ) surpassing that of the entire first day of last year’s promotion. On a Super Brand Day several days earlier on October 28th, sales also spiked by an increase of two times for imported beauty and personal care products, food, 3C and other categories.
Makeup, Pet Food & More
During this year’s Singles Day Grand Promotion period, JD Worldwide is launching more than 500,000 items of imported products from more than 100 countries and regions for consumers.
On the first day of the promotion, November 1st, transaction volume spiked for a range of imported product categories including beauty products, pet food, digital products and more—all of which saw sales jump by more than ten times compared with the same period last year. Sales of imported toys increased by 45 times in the first hour of the day.
Additionally, sales for personal care and makeup products in the first ten minutes of the promotion exceeded the sales volume of the entire first day of last year’s promotion.
As Chinese consumers increasingly devote attention and care to their pets, pet food has gained in popularity. In the first 30 minutes of the promotion, the transaction volume of imported pet food increased by 22 times compared with the previous year.
Sales of imported health products increased by more than five times, a trend that aligns with increased health-consciousness among Chinese consumers following the pandemic.
Sales volume for home furnishings also increased by more than six times YoY, and imported automobile products saw sales increase by nearly five times.
Biscuits, 3C & More
On October 28th, JD Worldwide held a Super Brand Day to highlight exciting deals for a wide range of imported products.
Imported makeup products have always been popular on JD Worldwide, and yet the category was still able to achieve a growth of 126% during the Super Brand Day, when compared to last year. The top three brands in this category were Shiseido, Sulwhasoo and Dr. Jart.
In the imported 3C digital devices category, growth was seen across several areas. Sales for hair curling and straightening devices jumped by nearly 1.7 times compared with the previous year; and hair dryer sales increased by 161%.
Imported milk powder for infants remained popular, with an unexpected spike in milk powder for adults that saw a sales increase of eight times compared to the previous year. Maxigenes milk powder from Australia soared to become the top brand in this category.
The top three pet food products were: Nutro Whole Essentials for Kittens in chicken flavor; Instinct Original grain-free chicken flavor cat food; and Acana Wild Prairie cat food.
Finally, big-name brands like Walmart, Lotte Overseas and Sam’s Club became the top three stores, demonstrating that Chinese consumers continue to be drawn to internationally reputable brands.
JD Worldwide’s expansion
The sales increases demonstrate the strength of JD Worldwide’s home market for imported goods, as the platform continues its expansion plans announced earlier this year.
The platform has already successfully introduced thousands of international brands including Abbott, Mead Johnson, Nestle, DHC and more.
“JD Worldwide is committed to integrating JD’s rich resources and abilities to build a sustainable seller ecosystem,” said Simon Han, vice president of JD.com , earlier this year. “As the fulcrum of the ecosystem, JD Worldwide Alliance will lead its business and the overall China cross-border e-commerce industry into new territories.”
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
3C Products See Robust Sales Growth On JD
