3C Products See Robust Sales Growth On JD

3C Products See Robust Sales Growth On JD

by Martin Li

Computer, communication and consumer electronic products (3C) have witnessed a robust sales growth on JD during the ongoing Singles’ Day shopping festival. Following are data from November 1st .

Smartphone products on JD witnessed a sales growth of 314% in the first half hour , compared with the same period last year.

Leading brands all achieved a robust sales growth within a short time. It took only eight seconds for Apple product sales to exceed RMB100 million yuan. Sales of iPhones and accessories in the first ten minutes grew ten times, compared with the same period last year.

The sales growth was shared by well-known Chinese brands like Xiaomi, Huawei, Honor and OPPO. Honor’s flagship store on JD saw the number of its followers exceed 35 million on November 1st .

The number of people using JD’s smartphone trade-in program jumped by 465%  during the first 30 minutes, compared with the same period last year.

The growth was also seen in JD’s offline computer and electronic product store. Sales in JD’s 639 offline stores in 30 provinces, municipalities and autonomous regions increased by 266% on the day, compared with the same period last year. These stores cover 220 cities nationwide.

Having an omnichannel strength, JD is the first choice for 3C product consumers during the festival, according to the latest industry consumer trend report by Nielsen.

 

(bjlihao3@jd.com)

 

 

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