Jun 2, 2020|
In the First Hour of 618, Chicken and Beef Sold on JD increased 34x and 12x
by Yuchuan Wang
On June 1st, JD.com kicked off its June 18th Grand Promotion (“618”). For the first hour on that day, transaction volume of JD Fresh, JD.com’s fresh food business, increased over 800% YOY, among which transaction volume of chicken and beef increased nearly 34 times and 12 times, respectively.
According to official data, China’s per capita chicken consumption is increasing year by year, and came to 12.01 kg in 2019, an increase of 14% compared with 2018.
On the one hand, affected by the rise in pork prices, there has been an increasing demand for chicken and eggs, which are considered as pork substitutes. On the other hand, increasing consumption of white meat and reducing red meat has become a trend worldwide.
But consumption of chicken per capita in China still lags far behind the US (46 kg), EU (22 kg) and Japan (40 kg). While the expanding market has made China’s broiler industry quite prosperous.
According to JD Fresh’s sales team for chicken meat, chicken wings and chicken breast are consumers’ favorites. Quality chicken breast is not only favored by consumers pursuing a healthy diet, but also by pet owners who will stock up during promotions.
JD consumers have commented on the customer review page for chicken products:
“This chicken breast is healthy and the key is it’s affordable when pork is expensive. Chicken breast is no doubt the best substitute for pork; it is nutritious and healthy and you will not gain weight…”
“I usually cook half for myself and the other half for my cat.”
At the same time, more and more Chinese consumers are choosing beef and mutton as main course staples. According to JD’s data, sales of beef and mutton in 2018 increased over 100% YOY.
As consumers are increasingly focused on product authenticity and safety, imported meat is continuously welcomed on JD. The most popular origins for beef and mutton are Australia, Brazil, New Zealand, Uruguay and Argentina.
As early as in 2018, JD teamed up with InterAgri, a leading exporter of Australian meat products, to bring premium Pure Black Angus Beef products to Chinese consumers for the first time. The two parties also worked on a blockchain trace and track system that will provide consumers with even greater transparency on where their beef comes from and how it has been managed at every step of the production process.
Relying on JD’s ability to source directly from the country of origin, during the 618 promotion this year, JD has prepared 50,000 kilograms of beef sirloin – about 50 truckloads – at very competitive prices.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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