Jan 29, 2022|

Italian Trade Commissioner Delivers New Year Parcel to Chinese Consumer’s Doorstep Ahead of the Year of Tiger


by Mengyang He

Ahead of the Chinese New Year (CNY), JD.com designated Italian Trade Commissioner in Beijing Mr. Gianpaolo Bruno the “Chief Promoting Officer of Products from Italy,” and invited Mr. Bruno to embark on a mission to shadow JD’s couriers and deliver Italian products to a Chinese customer who made an order of Italian products online.

Italian Trade Commissioner in Beijing Mr. Gianpaolo Bruno holding a “Fu” character (blessing in Chinese)

Mr. Bruno delivered Italian chocolate to a customer surnamed Zhang, a veteran industry designer who has loved Italian chocolate all his life. Zhang is innovating his design on ski boots, targeting the Winter Olympics in Milan 2026. Bruno and Zhang both wish the great success of the Beijing and Milan Winter Olympics.

Italian Trade Commissioner in Beijing Mr. Gianpaolo Bruno (middle), Chinese customer Mr. Zhang (right), Mr. Zhang’s colleague Ms. Zhou (left)

“We have a long-standing relationship with JD.com,” noted Mr. Bruno. “JD.com is a very efficient platform, and we have just opened an Italian National Pavilion on JD.com for Chinese people to buy Italian products.”

The Italian National Pavilion offers a wide range of high-quality Italian products, such as Italian wine, olive oil, shoes, and home décor products, which are all imported by JD Worldwide, the cross-border e-commerce department of JD.com.

Mr. Bruno was among 10 senior diplomats, including ambassadors to China from Argentina, Chile, Denmark (Charge D’Affaire), Georgia, Malaysia, Moldova, Peru, Rwanda and Sri Lanka, who participated in JD.com’s new year delivery activity. Due to the travel quarantine restriction, the Italian Ambassador to China assigned Mr. Bruno to take part in this event on his behalf.

In the past two years from 2020 to 2021, JD.com spent more than 310 billion RMB ($43.3 billion USD) on imported products purchase, serving as the primary gateway for international brands to China and driving cross-border consumption in the Chinese market.