Apr 21, 2020|

Japanese Furnishing Brand NITORI Opens Flagship Store on JD.com


by Rachel Liu

NITORI, Japan’s largest home furnishing chain, has officially launched its flagship store on JD.com, offering nearly 1,500 furniture products. This is the first NITORI online store in Chinese mainland to work directly with the brand.

The products first offered on this online store are selected according to Chinese consumer tastes and preferences from more than 30 different product series, covering mattresses, wardrobes, sofas, coffee tables, TV cabinets and others. NITORI also plans to launch home furnishing products this coming summer, with the number of products offered on the JD flagship store expected to reach 10,000 by then, providing a convenient one-stop shopping experience for customers. The prices offered on JD are the same as those sold in Japan, which acts as a competitive price guarantee for consumers. NITORI will also work with JD Logistics to provide fast and high-quality delivery services to customers around China.

JD’s deep insights on consumer trends based on its over 360 million customers will help NITORI better understand Chinese consumers and help the brand reach lower-tier markets. JD’s unique advantages in logistics and supply chain also allows it to provide reliable logistics service for large-sized furniture. The company’s innovative marketing solutions can also help the brand’s offline store in digital transformation and omnichannel integration. In the future, NITORI will launch products that cover different price ranges to meet Chinese consumers’ diverse needs and work with JD on online and offline integration to improve the overall customer experience.