JD Accounts for a Quarter of Home Appliance Sales in China from Jan to Sept 2020

JD Accounts for a Quarter of Home Appliance Sales in China from Jan to Sept 2020

by Rachel Liu

In the first three quarters of 2020, China’s home appliance market both online and offline totaled RMB 597.2 billion yuan, of which JD took 26.97% market share , according to a report released by the China Center for Information Industry Development (CCID Group) on October 19th.

COVID-19 has spurred the growth of China’s online market, as customers stayed indoors for most of the time earlier this year. Despite the influx of new online consumers, JD was able to ensure product supply and provide steady services for customers.

JD has also strengthened its offline presence, providing customers with integrated omnichannel services. As of July 7th, the number of JD Home Appliance stores has surpassed 15000, covering over 25000 townships and over 600,000 villages across China. In August, JD announced that it will make 5STAR a wholly-owned subsidiary to strengthen omnichannel presence. Last November, JD opened its first JD ESPACE store in Chongqing, a 50,000 square meter offline experience store for electronic products. This year, JD opened several home appliance flagship stores in cities including Ma’anshan and  Bengbu in Anhui province, Jiaozuo in Henan, Deyang in Sichuan, Nanjing in Jiangsu and Kunming in Yunnan.

In these stores, customers can experience the products first hand, by washing their clothes in the washing machines, for example, or playing video games using the gaming TVs. JD also deepened its partnership with Gome to jointly purchase electronics products from brands.

During this Singles Day Grand Promotion, JD will provide attractive benefits for home appliance customers, such as over 100,000 best sellers and over 10 million small kitchen home appliances to further expand JD’s competitive advantages in the home appliance industry.

 

(liuchang61@jd.com)

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