Aug 18, 2022| ESG
UNFAO Representative Visits JD.com
by Mengyang He
JD.com welcomed the representative of the Food and Agriculture Organization (FAO) of the United Nations (UN) to China, Carlos Watson at JD.com’s headquarters and Asia No.1 Intelligent Logistics Park in Beijing on August 16, with an aim to initiate cooperative work plans revolving around agricultural produce, products with geographical indications (GIs), rural development, and more.
“JD.com has always been enthusiastically devoted to rural development,” noted Lizhen Liu, Vice President of JD.com, President of JD FMCG Omni-channel. “From poverty alleviation to rural revitalization, we deploy technology, logistics, and supply chain to solve outstanding issues in the circulation of agricultural produce.”
Watson said, “The FAO representation in China is committed to working with partners to serve China’s agriculture-related initiatives, including rural revitalization. We are delighted to see JD.com’s efforts in the realization of the Sustainable Development Goals (SDGs).”
As JD.com is firmly committed to rural revitalization, it implemented the “March to Rich Plan” initiative (MRP) in 2020, which has integrated and leveraged JD.com’s five core capabilities in supply chain, logistics, technology, finance, and service through five major projects. By the end of 2021, the MRP had driven villages to achieve an output value of RMB 320 billion yuan (about US$ 47 billion) and helped nearly one million farmers significantly increase their incomes. As of now, JD.com has connected over 1,000 agricultural product regions in China, directly benefiting a large number of farmers and local specialties in rural areas.
by Mengyang He
JD.com recently initiated a consensus workshop with Tampax from Procter & Gamble, where the two sides set priorities and reached agreements on a series of common objectives, including the goal to realize a tenfold growth in transaction volume for the brand on JD.com within the next five years.
As a leading tampon brand, Tampax tapped into the Chinese market in 2017, and recorded a transaction volume of over RMB 25 million yuan on JD.com last year.
In the future, JD.com and Tampax will jointly roll out various marketing campaigns to further elevate the exposure of tampon products, educate consumers, and increase brand awareness with related content.
“We are delighted to see that lots of new users come from the Gen Z and student population, and we hope to expand the category and let more consumers know about the high-quality products,” said Xiaofeng Qian, head of feminine hygiene products for JD.com.
Because of existing consumption habits and a lack of product awareness, China’s tampon market is still in its early stage, with a user penetration rate of only 2 percent, a far cry from many other countries.
With more women joining a variety of sports activities and putting an emphasis on a healthy lifestyle, tampons are coming in handy and the market in China sees its potential.
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