May 8, 2021|
JD and ExxonMobil Strengthen Cooperation
by Vivian Yang
JD.com and ExxonMobil made joint announcement on May 7 to deepen cooperation in three main areas in China, which include user engagement, digitalized e-commerce operation and omni-channel service network.
“This cooperation marks a key milestone of the partnership we reached last May to leverage both sides’ strength in intelligent supply chain to coalesce brands, platforms and customers, and to co-create customized products and enhance service efficiency,” said Qin Miu, vice president and head of life & service business division of JD.com.
“We hope this upgraded cooperation with JD will bring more high-quality products and car maintenance services for Chinese customers,” noted Chunyang Yue, managing director of ExxonMobil (China) at the signing ceremony held during the China International Products Expo in Hainan province.
Based on the agreement, JD Auto will become one of the first online platforms to launch Mobil’s new products in China. Furthermore, the two sides will integrate JD’s Customer-to-Manufacturer approach and Mobil’s oil analysis programs Mobil Serv℠ to create more tailor-made lubricant products for Chinese customers.
Mobil’s products are sold on JD.com through both JD’s self-operated online store and the brand’s flagship store. The former became the first store to surpass 3 million followers in the motor oil category on JD’s platform.
From online ordering to offline services, the two sides will embrace omni-channel solutions to create more reliable and easily accessible services. No matter whether the products are delivered to customers’ homes or their designated nearby JD Auto Service stores, customers are guaranteed the standardized prices and service quality provided by both JD and Mobil. Meanwhile, they will be able to enjoy more shared benefits from both JD Auto and Mobil’s membership programs.
With JD’s extensive capabilities in digitalization, the cooperation will also give a boost to the global motor oil giant on digital marketing and e-commerce implementation in the Chinese market.
(Banner photo(from left to right) : Qin Miu, vice president and head of life & service business division of JD.com; Minxian Wang, general manager, self-operated automotive products, JD Auto; Yulong Cui, general manager, new retail business, ExxonMobil (China) Investment Co., Ltd; Chunyang Yue, Managing Director of ExxonMobil (China) Investment Co., Ltd)