Sep 7, 2020|
JD and LG Debuts New C2M Home Appliances
by Rachel Liu
JD and LG have debuted seven new jointly-developed C2M refrigerators and washing machines.
JD and LG took only two months to develop the seven new products. The process included visiting LG’s factory, analyzing the data and designing the products, as well as the eventual product launch and pre-order. All products are designed based on customers’ preferences and the latest trends in the home appliance industry. The washing machines are equipped with AI technology that can optimize the washing process. The refrigerators add LG’s Smart ThinQ system that can manage the smart appliances.
“We have seen that the Chinese home appliance market and sales channels are changing rapidly in China, and omnichannel platforms such as JD are becoming more and more important for us. To better adapt to the changes and bring more high-quality LG products to Chinese consumers, we had deepened our partnership with JD in this April,” said an LG spokesperson.
According to the 2020 H1 China Home Appliance Market Report released by China Center for Information Industry Development (CCID Group), online sales account for 51.84% of China’s home appliance market, and JD accounts for 28.86% of the market both online and offline. COVID-19 has hugely impacted the offline channels for home appliance, and many brands are making more of an effort to develop the online market. JD and LG Electronics signed a partnership in April to sell RMB 5 billion yuan worth of products on the e-commerce platform, and to work deeper on omnichannel, new product development, customer experience, marketing innovations and smart supply chain.
JD and LG started to work on C2M in May 2018. C2M products the two sides have developed include facial machines, air purifiers, vacuums and more. Based on JD’s big data analysis, JD is able to help the brands with the whole process of product design, launch, marketing and customer cultivation. This model can effectively shorten the product research time, and help bring products to the right customers at launch, which can improve the sales performance.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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