- Sep 07, 2020
- Business Update
JD Auto to Support Growth of 200+ Car Accessories Manufacturers
by Vivian Yang
Confronted with export challenges, manufacturers of Chinese car accessories are turning to the domestic market and actively embracing e-commerce for new growth opportunities.
Tiantai county of Zhejiang province is one of China’s main production zones for car accessories. In the next two years JD Auto will work closely with Tiantai’s over 200 manufacturers, offering direct sales of various products at factory prices to customers across China both online and offline.
Under the agreement signed between Tiantai county and JD Auto on September 4th, the two sides will deepen cooperation on the marketing and branding for Tiantai’s car accessories products. As a result, manufacturers will be able to utilize e-commerce methods such as livestreaming, with the goal of penetrating farther into the domestic market and reaching a wider range of Chinese customers.
To help manufacturers better understand consumers’ needs, JD Auto will frequently deliver customer insights and consumption forecasts based on JD’s big data and R&D capacities, with the goal of facilitating more C2M (Customer-to-Manufacturer) products—and ultimately increased sales and brand awareness.
For a long time, the car accessories industry has been hampered by the problems of unregulated production standards, a lack of leading brands, and disorganized sales channels. To tackle these problems, JD will work closely with Tiantai’s industry associations and leading brand merchants over the next year to come up with manufacturers’ standards for the production of car cushions and covers. These standards will help the most competitive products and brands emerge within a crowded market.
More than 100 brands and 1,000+ stores from Tiantai’s car accessories production zone are operating on JD.com at present, with annual sales of over RMB 400 million yuan (US$58 million dollars) in 2019.
It is estimated that by 2025, the penetration rate of e-commerce in China’s automotive aftermarket will reach 17%. JD has been developing in this field since 2012, not only by expanding product categories and developing consumption scenarios both online and offline, but also by providing internet-based support to traditional manufacturers and industry partners.