- Mar 17, 2021
JD and Onitsuka Tiger Host Street Dance Competition
by Hui Zhang
JD Sports together with Onitsuka Tiger, a Japanese sports shoes brand, launched a street dance competition targeting college students in Chengdu, Sichuan province, on Mar. 16. The purpose of the competition is to encourage students to actively participate in various exercises and help improve brand awareness of both JD Sports and Onitsuka Tiger.
The street dance competition covers single dance, partner dance, and also group dance consisting of 3-6, and 7-12 participants.
Dozens of students from a total of 25 Chinese colleges, including Sichuan University, Southwest Jiaotong University, University of Electronic Science and Technology of China, and Chengdu Normal University, participated in the street dance competition. Sichuan Conservatory of Music won the first prize for solo dance. Southwestern University of Finance and Economics and Xihua University won the first prize for group dance of 7-12 and 3-6. The competition was simultaneously livestreamed through JD’s livestreaming platform, JD Live.
The street dance competition is one of many activities, including badminton competitions, JD has held since 2020 to increase brand awareness among consumers in an innovative way. A badminton competition will be launched in May this year with a focus on advocating improved physical health for teenagers.
“Through competitions held during the Singles Day Grand Promotion in 2020, both JD Sports’ brand image as ’professional, trendy and with high quality’ and our brand partners’ images have been widely recognized by consumers. JD Sports is also happy to contribute to improving the physical condition of the general public through holding these competitions,” said a representative from JD Sports.