JD Data: Almost all of Buyers Recommend Smart Toilets to Others

JD Data: Almost all of Buyers Recommend Smart Toilets to Others

by Vivian Yang

JD’s data indicates that 97.9% of buyers said they would recommend smart toilets to others, according to a report by the JD Big Data Research Institute. The report was released as JD kicked off its fifth annual “smart toilets” shopping festival on March 16. The ten-day promotional activity will bring together leading technologies and brands of smart toilet products, and introduce new standards for the booming bathroom utensil and upgraded of its installation services.

“We are working with brands to identify innovative technologies for anti-odor, anti-spatter, sterilization, anti-clogging and other functions to offer smart toilet products that best suit Chinese customers,” said Yanchuan Li, director of the online marketplace department of kitchen and bathroom products at JD.com.

Nine leading smart toilet brands including Panasonic, TOTO, Haier, JOMOO, HEGII, Horow, Micoe, Moen and Duravit, are collaborating with JD to offer exclusive new products during this festival.

 

“To save consumers’ time in selecting products and improve their shopping experience, we also introduced a series of products’ standards and function categories, such as differentiating main functions as cleaning, comfortable and safety, so that people can easily pick their most desired products from a large number of choices,” said Li.

Customers can also enjoy “JD Service Plus”, the door-to-door maintenance service under JD Logistics, for worry-free smart toilet installation service which takes care of every step of the delivery and installation process from making the appointment and installation, to after-service cleaning and garbage disposal.

According to the latest statistics from JD Big Data Research Institute, there are currently over 120,000 smart toilet products on sale on JD.com. From 2017 to 2020, sales of smart toilets have increased tenfold, with the number of brands offering smart toilets on the platform doubled.

Fei Dong, senior researcher of the Institute pointed out that the average per-unit price of smart toilet covers has been reduced by 35% in the past four years, and that of smart toilets has been reduced by 67%.

“We found that Chinese customers from second and third-tier cities are spending more money on buying smart toilet products,” said Dong. “This may be attributed to the larger apartment spaces,hence larger bathrooms, these customers have compared with people living in first-tier cities.”

 

(vivian.yang@jd.com)

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