Oct 10, 2020|

JD and Ports Go Omnichannel for PLUS Members in Beijing, Shanghai and Shenzhen


by Ella Kidron

JD and Canadian fashion group Ports held a special promotion for users of JD PLUS, the e-commerce giant’s premium membership program. In addition to providing online benefits, the event held on PLUS DAY (October 8th) went omnichannel, giving PLUS members in Beijing, Shanghai and Shenzhen the chance to visit Ports’ offline stores to see the products in person and enjoy PLUS membership benefits in store.

This is the latest in a series of partnerships between JD and Ports. In early spring, JD, with the support of Unicorn, a Chinese fashion agent engaged in international brand retailing, helped Ports host a nine-hour fashion show via livestreaming, resulting in sales of more than RMB 10 million on the day. The show was the longest livestream show Ports has ever hosted. It attracted 580,000 new followers to Ports’ flagship store on JD, with nearly 1.3 million viewers online at the same time.

PLUS DAY, which was previously held once a year, has been held on the 8th of every month since the beginning of this year as a way of giving back to JD’s over 15 million high quality members by offering exclusive benefits and deals.

Ports was established in 1961, and has quickly become the first choice for many Chinese women since coming to China in 1993. The brand opened a flagship store on JD in 2015, and has maintained rapid growth on the platform since.