JD is First in the E-commerce Industry to Apply Creditability to Third Party Store Evaluation

JD is First in the E-commerce Industry to Apply Creditability to Third Party Store Evaluation

by Yuchuan Wang

Ahead of the annual Singles’ Day (November 11th) promotion, JD has updated its standards for third party store performance evaluation, becoming the first in the industry to include “merchant creditability” criteria, in an effort to urge merchants keep improving product offerings and services. To facilitate timely improvement, JD also provides an online performance monitoring system to provide early and real-time warnings to merchants at risk.

JD Credibility is the system for JD’s third party merchants which comprehensively evaluates a merchant’s historical operations from five aspects including irregularities, product quality, operations history, financial fulfillment and store page compliance.

The evaluation will be carried out monthly, rather than annually. It will not include a “one-strike out” policy but rather will give three-to-six-month exemption according to different categories giving merchants adequate opportunities to improve and taking into account specific situations. For example, when evaluating store performance for seasonal products, the seasonal nature of the merchant’s business will be taken into account.

“A reasonable, comprehensive and considered evaluation standard will help merchants more clearly identify problems and assist them to keep improving,” said Bo Wang, head of platform regulation and governance at JD Retail. “We are committed to building a healthy e-commerce platform to provide more business opportunities to merchants, and better shopping experiences to over 400 million JD customers.”

 

(yuchuan.wang@jd.com)

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