Mar 26, 2025|
JD Auto and Continental Tires Pioneer Instant Tire Delivery Model in China
JD Auto Service, the automotive service arm of JD.com, in collaboration with Continental Tire, has unveiled a pioneering milestone in their seven-year partnership: China’s first instant tire delivery and installation service. The initiative seamlessly integrates JD’s instant retail platform “JD NOW” with the “Fast Delivery” System of Continental Tires, offering timely tire replacement solutions to meet surging consumer demand. Select orders can be completed in as little as 30 minutes, setting a new benchmark for efficiency in automotive aftermarket services.
The collaboration enables the flagship store of Continental Tires on JD.com to offer more than 800 tire products including mainstream tire specifications ranging from 14 to 23 inches, all available for ultra-fast delivery. Customers can place orders via the JD App or through JD Auto’s nationwide network of car maintenance stores, even if the products are out of stock at the offline stores, efficient inventory allocation can still be ensured. The service integrates automated order processing, optimized last-mile logistics, and certified technician installations – mirroring the speed and convenience of food delivery platforms.
Mr. Forest Tang, General Manager of Continental Tires China, highlighted evolving consumer priorities, “Chinese car owners are demonstrating the growing demand for genuine product guarantees, transparent pricing, and instant service accessibility. By synergizing JD Auto’s omnichannel capabilities with the distribution expertise of Continental Tires, we’re establishing an industry-leading benchmark for tire service reliability.”
“This model resolves urgent scenarios like roadside tire emergencies while streamlining partners’ warehousing costs. Our shared inventory system eliminates redundant logistics layers, achieving true end-to-end supply chain optimization,” a JD Auto Service spokesperson emphasized.
The initiative taps into China’s booming instant retail sector, projected to grow to RMB 36 trillion (USD 5 trillion) by 2030. The increasing number of consumers are shifting to online sales channels for tire purchases, with heightened expectations for speed and integrated services like professional doorstep installation.
In 2017, Continental Tires and JD Auto established a landmark strategic partnership, with Continental Tires becoming JD’s inaugural direct tire supplier, the partnership established a national fulfillment grid by 2022 through nearly 200 front warehouses of Continental Tires. The service now leverages JD Auto’s more than 2,200 self-operated service stores and more than 40,000 partner outlets. Combined with over 4,000 branded stores of Continental Tires, they have created one of the most comprehensive and convenient automotive service networks.
JD Auto Service continues to prioritize consumer needs through its instant delivery initiative for automotive products, supported by robust warehousing logistics and nationwide service coverage. This ensures professional, guaranteed maintenance experiences – from tire replacements to comprehensive vehicle care.
(vivian.yang@jd.com)