Mar 2, 2022|
JD Auto and SINOTRUK VGV Launch “First Class for Pets”
by Xiaoqian Han
JD Auto and SINOTRUK VGV launched 3 tailor-made truck models on the live streaming on February 28. These models incorporate advanced car body structure, chassis technology, and interior craftsmanship design, and are created for enhanced living conditions. Among them, the VX7 model is specifically designed for pet owners.
“The car owners of Generation-Z have a more diverse life than ever before, which affects their choices in buying and driving cars,” said Haifeng Chen, vice president of JD’s auto business department. “The characteristic of personalization, diversification, and usefulness have all become new consumption features among Generation Z. Consumers born after 1995 and even 2000 have gradually become a “new force” of automobile consumption. And this is what drives JD Auto to cooperate with SINOTRUK VGV.”
The newly released SINOTRUK VGV VX7 is a collaboration between JD Auto, SINOTRUK VGV, and JD Pet, and is a co-branded version dubbed “First Class for Pets”. It is different from a traditional pickup truck, in which the cockpit and cargo area are separated. This new design offers a hatch in the back and converts the pickup into a utility van, which enables interaction between owners and pets at any time. In the exclusive cabin for pets, an electric panoramic sunroof can be opened to let pets bathe in sunlight and enjoy the scenery outside the vehicle.
“The first pet pickup truck model we rolled out today is an innovative exploration. We have crossover cooperation with JD Auto and JD Pet to achieve a seamless link between the manufacturing industry and the Internet,” added Yandong Guo, the general manager of SINOTRUK.
JD Auto’s business covers auto omnichannel supply chain services and B2B accessories supply chain services, which together form a one-stop model of car consumption. To date, notable auto brands Audi, BMW, Volvo, Buick, and Xpeng Motors have entered JD Auto. JD Auto has also cooperated with various auto brands in various modes including vehicle customization, new car promotion, the online appointment for a test drive, and offline sales conversion, providing full-spectrum support from pre-marketing to vehicle transactions.