Sep 7, 2020|
JD Auto to Support Growth of 200+ Car Accessories Manufacturers
by Vivian Yang
Confronted with export challenges, manufacturers of Chinese car accessories are turning to the domestic market and actively embracing e-commerce for new growth opportunities.
Tiantai county of Zhejiang province is one of China’s main production zones for car accessories. In the next two years JD Auto will work closely with Tiantai’s over 200 manufacturers, offering direct sales of various products at factory prices to customers across China both online and offline.
Under the agreement signed between Tiantai county and JD Auto on September 4th, the two sides will deepen cooperation on the marketing and branding for Tiantai’s car accessories products. As a result, manufacturers will be able to utilize e-commerce methods such as livestreaming, with the goal of penetrating farther into the domestic market and reaching a wider range of Chinese customers.
To help manufacturers better understand consumers’ needs, JD Auto will frequently deliver customer insights and consumption forecasts based on JD’s big data and R&D capacities, with the goal of facilitating more C2M (Customer-to-Manufacturer) products—and ultimately increased sales and brand awareness.
For a long time, the car accessories industry has been hampered by the problems of unregulated production standards, a lack of leading brands, and disorganized sales channels. To tackle these problems, JD will work closely with Tiantai’s industry associations and leading brand merchants over the next year to come up with manufacturers’ standards for the production of car cushions and covers. These standards will help the most competitive products and brands emerge within a crowded market.
More than 100 brands and 1,000+ stores from Tiantai’s car accessories production zone are operating on JD.com at present, with annual sales of over RMB 400 million yuan (US$58 million dollars) in 2019.
It is estimated that by 2025, the penetration rate of e-commerce in China’s automotive aftermarket will reach 17%. JD has been developing in this field since 2012, not only by expanding product categories and developing consumption scenarios both online and offline, but also by providing internet-based support to traditional manufacturers and industry partners.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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