Panasonic Opens Custom Home Furniture Store on JD.com

Panasonic Opens Custom Home Furniture Store on JD.com

by Hui Zhang

Panasonic, a major Japanese multinational electronics company offering a wide range of products and services, saw a daily sales increase of 1,650% for its brand across JD.com on the opening day of its new custom home furniture store on the e-commerce platform on September 4th.

To celebrate the opening, the brand hosted livestreaming on JD.com with product showcases and special discounts as part of JD.com’s Super Brand Day program, a campaign designed for brands to significantly raise brand awareness and increase sales in China.

During Panasonic’s Super Brand Day, Tetsuro Homma, the company’s chief executive officer of China and Northeast Asia, appeared on a livestream promotion via JD Live, JD’s livestreaming platform, to an audience of more than 4 million viewers.

JD’s Home and Lifestyle business has gathered tens of thousands of both domestic and foreign furnishing brands, with products and services spanning every category of home decoration. Panasonic has sold household building materials on JD.com since 2013, and their intelligent toilet seats and table lamps remain among JD.com’s bestsellers.

“We are optimistic about the huge potential of development opportunities in China,” said Hailong Jin, director of the housing system business unit of Panasonic China & Northeast Asia. “Panasonic’s target customers are a close match with JD.com. With the opening of our custom home furniture store, we will provide one-stop home decoration solutions that can better meet the needs of middle- and high-end customers. Additionally, JD’s logistics and financial services will make the online shopping experience more efficient and smooth.”

Chao He, general manager of JD Home and Lifestyle business, said that JD.com is committed to providing consumers with high-quality one-stop home decoration solutions. “Panasonic’s high-quality products, design team and more cutting-edge customized furniture products are a perfect complement to JD’s home decoration selection. We’re excited to bring Chinese consumers even more diverse home furnishing choices for our customers.”

 

(zhanghui36@jd.com)

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