Feb 2, 2021|
JD Big Data: Consumers Buy International Brands for Chinese New Year
by Yuchuan Wang
Due to the spike of COVID-19 in January, many people especially those young professionals may choose to stay in the cities where they work instead of traveling to their hometowns, and this phenomenon has led to many new consumption trends even for international brands.
According to JD’s sales data (Jan. 1 – Jan. 25 2021, versus the same period of time on the lunar calendar in 2020), imported spirits and wine are seeing the fastest sales growth rates in tier-1 cities such as Beijing, Shanghai and Guangzhou, that gather the largest number of migrant young professionals in China.
While wine consumption sees the fastest growth rate among consumers aged 56 years old and above, which probably because consumers believe that drinking proper amount of wine is good to their health.
Healthcare products and services continue to grow during the new year period as a result of the pandemic, and international branded health products are leading the ranking with a year-on-year growth rate of over 343%. Best-selling healthcare products include hemopiezometer by Japanese brand OMRON, mask by US brand 3M and liquid calcium by Australian brand Bio Island.
Young consumers buy more entertaining products, for example, consumption of international branded computers and digital products constitute over 50% of the total consumption made by consumers aged between 16 and 25 on JD.com. Consumers aged between 46 and 55 consume 30% of their total purchase on imported goods for home appliances. Both generations choose to buy international brands out of the good quality and advanced functions.
“The pandemic has increased the demand for international brands among Chinese consumers due to travel restrictions,” said a representative from JD Worldwide, JD’s e-commerce channel for imported products. “This Spring Festival, we will provide sufficient offerings of international brands products with the best deals.”
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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