Sep 18, 2020|
JD Brings London Fashion Week Digital to China Exclusively
by Rachel Liu
JD is collaborating with the British Fashion Council (BFC) this month to launch digital London Fashion Week (LFW) exclusively in China. LFW September 2020 will run from September 17th to 22nd, with both digital and physical events. This initiative follows the partnership with LFW in June, and marks a deepened partnership between JD and the BFC.
JD will become the official digital hub of the LFW digital platform in China. All content will be available for free. Designers on the LFW schedule whose products are available on JD will see their content launched on the JD platform simultaneously with the schedule. Brands that will showcase their runway highlights on JD include Christopher Kane, Erdem, Vivienne Westwood and more. Customers will also be able to shop the collections on JD while watching the digital content.
“Many fashion brands and events in the industry are looking for digital transformation this year due to the impact of COVID-19. Since the beginning of 2020, we have welcomed many brands to launch stores on JD to expand their online presence. We are pleased to deepen our partnership with the BFC to provide more diversified solutions for international designers and brands to reach Chinese consumers,” said Kevin Jiang, president of International Business, JD Fashion and Lifestyle.
Following a successful collaboration during LFW in June, LFW Ambassador Mr. Hu Bing will again create three films to highlight key British brands with flagship stores on JD, including Anya Hindmarch, Church’s and Preen by Thornton Bregazzi. In the films, Hu Bing discusses with the designers the inspiration for their new collections, practical styling tips and their experience during COVID-19.
Successful British brands that have already launched on JD, including A-COLD-WALL*, Pringle of Scotland, Kent & Curwen, Gieves & Hawkes, Mulberry, Paul Smith, Aquascutum, Christopher Kane and Smythson will be shown on the LFW page on JD with links to their JD flagship stores.
JD has been working with the BFC to support the British designers and fashion industry. This June, JD invited three iconic British brands, A-COLD-WALL*, Paul Smith, and SMYTHSON, who all have flagship stores on JD, to have conversations with Hu, and launched the videos on JD to increase the brands’ exposure in China. This May, JD participated in the judging for the recipients of the “BFC Foundation Fashion Fund for the Covid Crisis”, to support creative fashion businesses and individuals during the COVID-19 pandemic.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Sales of Electronic Products Triple on JD’s Super Brand Day
