- Sep 18, 2020
- Business Update
Sales of Electronic Products Triple on JD’s Super Brand Day
by Hui Zhang
Sales of home appliances, mobile phones, computers and other electronic products increased by more than 200% on JD.com’s electronics Super Brand Day held on Sept. 15th. Among them, sales of Consumer-to-Manufacturer (C2M) products in the home appliances, mobile phones, computers and other electronic products sub-categories increased by over 300% compared with the same period last year.
Sales of massagers and massage chairs increased by more than 200% compared with the same period last year. Sales of electronic toothbrush and flosser increased by more than 300%, and that of air fryers and ovens increased by over 260%. Sales of 5G mobile phones increased over 100% year-on-year. Home projector sales increased more than 6 times year-on-year, and drones increased 9 times year-on-year.
Major domestic and abroad brands also saw sales surge on the super brand day. Sales of Apple, Huawei, Honor, Lenovo, Xiaomi, Haier, Asus and Midea all exceeded RMB 100 million yuan.
JD’s high-quality service, including free returns service, one-hour delivery service for mobile phones and replacement services also attracted many customers on the Super Brand Day. According to JD’s data, the number of consumers who selected one-hour mobile phone delivery services increased by more than 100%, and that of consumers who enjoyed the one-stop replacement services also increased by more than 70%.
Live streaming also contributed to the business surge. According to JD’s data, sales resulting from livestreams on September 15th reached to RMB 140 million yuan.
A key driver of these sales results is JD’s constant innovation in the electronics industry. As a leading platform for electronics, JD.com released a white paper on the 2020 refrigerator and washing machine industry. The findings in the paper indicate consumers on JD.com are more willing to select high-end products from major brands.