JD Brings “Retail as a Service” to WeChat’s Mini Program Platform
When world-renowned Swiss luxury watchmaker Audemars Piguet was mapping out its Chinese e-commerce strategy, JD provided comprehensive support – from technology to logistics – to facilitate the process. The “pop-up” store Audemars Piguet launched on WeChat’s popular Mini Program platform is part of JD’s Kepler Mini Program Solution.
An example of the company’s “Retail as a Service” strategy in which JD uses its strengths to empower its partners, JD leverages Tencent’s open platform to offer brands a range of service modules to equip them with all of the resources they need to operate WeChat Mini Program stores. Originally launched as a pilot last year, JD’s Kepler Mini Program Solution has recently expanded to offer options covering marketing, logistics, financial services and big data. Over 2,000 brands and merchants have joined the program to date.
Audemars Piguet’s recently opened pop-up store on WeChat’s Mini Program platform benefits from JD’s comprehensive technology support on the backend as well as its luxury white glove delivery service JD Luxury Express, bringing Audemars Piguet customers in China a true luxury shopping experience from start to finish.
Logistics, customer service, and IP infringement have long been factors giving brands – particularly luxury brands – pause before fully committing to e-commerce in China. JD provides the world’s top brands a guarantee of authenticity, premium service and efficient fulfillment, giving them confidence that they can succeed in China’s rapidly growing market.
“We understand that brands in China all have their own individualized needs,” said Dr. Kefeng Li, a Vice President at JD.com. “This module approach leverages our technology, resources and experience to provide a customized solution for each of our brand partners, bringing China’s vast market into reach with just a few clicks. This is our Retail as a Service vision in action.”