Jun 28, 2020|

JD CENTRAL Joins Online Trade Fair in Thailand


by Martin Li

JD Central (JDC), the e-commerce joint venture of JD.com in Thailand, has joined the first online version of the country’s annual trade fair.

The Saha Group Fair Online is organized by Saha Group, the consumer goods conglomerate in Thailand. The annual trade fair is popular with Thai consumers because of attractive deals and clearance sales offered by many brands.

In its 24th year, this year the trade fair will be held online between July 2-5 in an effort to reduce human contact during the ongoing COVID-19 epidemic.

Rvisra Chirathivat (R), CMO of JDC, at promotion of the online trade fair.

Rvisra Chirathivat (R), CMO of JDC, at promotion of the online trade fair.

The online trade fair will feature more than 20,000 products from one hundred brands through JD CENTRAL, including beauty products, baby products, household, groceries, services and education.

“To deliver the best value to our customers, JDC will offer lower prices with our unique Share Buy feature through which customers can ask their friends to buy the same product together to get special offers,” said K. Rvisra Chirathivat, CMO of JDC.

In the meanwhile, customers can use JOY PAY app to promote the virtual fair on JD CENTRAL to earn extra income.

“The overall economy has been weak since last year,” Thammarat Chokwatana, executive vice-president of the fashion and beauty marketing arm of Saha Group, was quoted by the Bangkok Post as saying in a report on June 23rd.

“Despite the fourth phase of loosening restrictions from the government, we have to monitor the trading situation month-by-month, and expect relatively weak consumer purchasing power to be prolonged over the next few years, “ said Thammarat.