JD Chosen As Exclusive E-commerce Partner By China’s Largest Book Fair

JD Chosen As Exclusive E-commerce Partner By China’s Largest Book Fair

by Martin Li

JD Books has been chosen as the exclusive e-commerce partner by the organizer of the 27th Beijing International Book Fair (BIBF) to support its first-ever online reading promotion campaign.

The annual book fair is due to kick off on September 26th and the online campaign started on August 26th and will last until Sept.30th.

Named World Reading Season, the campaign will feature six livestreams on JD.com and its livestreaming partner Kuaishou. The six livestream themes will be around Cuba, Arabic language, the UK, Poland, drama and picture books respectively in an effort to broaden people’s horizon by introducing diversified culture.

JD will cooperate with the fair organizer and publishers to invite professionals as hosts for each livestream to share related cultural stories, as well as recommend reading lists covering culture, music, photography and cuisine.

People can directly buy recommended books on JD’s e-commerce platform.

In addition, the campaign will also feature short videos and offline bookstore activities.

Book lovers can also visit the fair’s offline venue and buy recommended books on JD by scanning QR code.

“JD Books has a huge advantage and influence in promoting books online. Our cooperation with JD can not only give more readers access to quality books, but also give fair exhibitors better experience. The cooperation also serves as a trial for traditional publishing industry to explore new ways for promotion,” said the fair organizer.

The BIBF is the largest of its kind in China. It was inaugurated by China National Publications Import and Export (Group) Corporation in 1986.

JD is becoming increasingly popular with publishers, book sellers and writers as a channel to promote reading online. On July 31st, Chinese laureate of the Nobel Prize in Literature, Mo Yan, saw over 10,000 copies of his new book A Late Bloomer sold within only 30 minutes during a livestream by himself on JD.

 

(bjlihao3@jd.com)

 

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