Aug 28, 2020|
JD Keeps Growth in Kitchen and Bathroom Appliance Sales Despite Industry Slowdown
by Martin Li
JD had maintained steady growth in sales of kitchen and bathroom appliances in the first half of this year, despite an overall slowdown in the home appliances industry due to the COVID-19 pandemic.
Sales of dish washers, integrated stoves and gas stoves increased by 58%, 57% and 34% respectively in the first half of this year, compared with the same period of last year.
On the contrary, home appliances sales across China decreased by almost 10% during the same period, among which kitchen appliance sales dropped by 20% to RMB 97.7 billion yuan, according to a JD market insights report.
During the pandemic – from January to June -the real estate market saw a decrease of 7.6% in total area of sold homes, taking its toll on most relevant industries like kitchen and bathroom appliances. Meanwhile, consumer demand for new categories was on the rise, according to the report.
However, JD rose to account for a market share of 28.86%, according to a report published by the China Center for Information Industry Development.
JD gathered renowned kitchen and bathroom appliances brands on its e-commerce platform, including Midea, Robam, Fotile and Siemens, providing diversified categories like built-in dish washers, all-in-one machines with oven and steaming functions and vertical sterilization cabinets.
The e-commerce giant has been also developing logistics and after-sales capabilities to improve experience of consumers in the industry.
“The industry failed to get off to a flying start at the beginning of this year. However, it started recovering from May and JD helped drive the growth, especially in sales of new categories,” said Xu Dongsheng, vice chairman of the China Household Electrical Appliance Association.
JD launched a promotional campaign for kitchen and bathroom appliances on August 28th, providing consumers with various discounts in cooperation with major brands.