Oct 24, 2022| JD Retail

JD.com 2022 Singles’ Day Grand Promotion: For a More Solid Life

Vivian Yang

by Vivian Yang

JD.com unveiled its 2022 Singles’ Day Grand Promotion with a press conference on October 24^th in Beijing. Under the theme of “A More Solid Life” , this year’s shopping festival promises stronger incentives on prices, products and services for customers, as well as greater growth opportunities for millions of merchants.

The ongoing pre-sales phase of the promotion started at 8 p.m. on October 20. The official sales event will kick off at 8 p.m. on October 31, and is expected to culminate on the night of the 10^th through the end of the 11^th.

“This year’s Single’s Day Grand Promotion will feature easier rules, greater discounts, more varieties of new and trending products, and fuller and thoughtful service experiences,” said Chen Lin, vice president of JD.com and head of JD Retail’s platform business center at the press conference.

Chen Lin, vice president of JD.com and head of JD Retail’s platform business center

Better Prices, Products, and Customer Services

An RMB 50 yuan discount is offered for every RMB 299 yuan spent on JD.com across all categories during the promotion period. JD PLUS members are entitled to extra subsidies. Cell phone shoppers will enjoy a 1.2 times price guarantee and so forth.

JD Cloud will support cities like Shanghai, Wuhan, Taiyuan, and more to distribute shopping coupons, and JD Technology will join hands with several banks to give out red envelopes totaling tens of millions of digital Yuan in 23 pilot regions across the country.

Cost-effective and high-quality products will be highlighted, such as C2M (Customer-to-Manufacturer) products, farm-to-table fresh produce, duty-free imported products and more. These highly popular types of products, coupled with attractive prices are intended to help consumers genuinely feel the benefits and practicality of engaging in the shopping festival.

Meanwhile, more than 3 million products have been labeled environmentally friendly following JD’s “Green Impact Initiative”. Their buyers will be rewarded “carbon energy” points that can be redeemed for goodies.

Additionally, customers will no longer need to wait or worry about price changes. To provide consumers with peace of mind to make orders whenever they want during the promotion season, JD’s price guarantee program has covered almost all physical products now, with over 500 million products supporting more than 30 days of price protection, and many electronic products offering change-only service within 180 days, an industry-leading after-sales service spearheaded by JD.com.

With the expansion of front warehouses in JD’s nationwide network, consumers in over 200 cities across China now have the opportunity to experience flash delivery service in mere minutes.

All-Round Support for Merchants

“JD will continue to open its experience and capabilities in the supply chain to the whole industry and the whole society,” said Hui Liu, director of JD.com’s Consumption and Industry Development Research Institute. “By providing stable, efficient, and reliable supply chain support, JD strives to help our partners to cope with external challenges and achieve steady growth.”

According to the institute’s data, in the past five years, the number of users participating JDs’ Singles Day Grand Promotion increased by nearly 90 percent, that of merchants up by 65 percent, while types of products grew 83 percent and new brands rose by 40 percent. In the first half of 2022, the average transaction volume of stores on JD.com reached 2.2 times that of the same period in 2019, and more than 25,000 stores achieved over 100 percent sales growth year over year.

JD’s omni-channel businesses will fully participate in this year’s activities, including JD MALL, J Shop, 7Fresh supermarket, JD Auto maintenance stores, JD Pharmacy, JD Worldwide’s experience stores for cross-border products, and tens of thousands of JD-operated stores and millions of offline stores supported by JD’s supply chain service.

In addition, Shop Now, JD’s one-hour delivery service has been connected with more than 200,000 physical stores across the country that enable sales growth for many retailers and a convenient shopping experience for more customers.

Thanks to a thriving omni-channel ecosystem, JD vows to increase 20 percent of traffic for its merchants during the sales period, further streamline their operational processes and costs, and introduce 102 service products that aim to boost sales and service experiences for all merchants.

(vivian.yang@jd.com)

Dec 25, 2024| JD Health, JD Retail

JD Report: Five Health Consumption Trends for 2024

Vivian Yang

On December 24th, JD.com’s Consumption and Industry Development Research Institute, in collaboration with HealthInsight, a media think tank specializing in the health sector, released an insightful analysis of China’s 2024 health consumption landscape. The report outlines five key trends in the health industry, highlighting the increasing consumer demand for proactive health management and the industry’s evolving dynamics.

The Rise of Weight Management Solutions

Modern lifestyles have contributed to rising obesity rates with 34.3% of Chinese adults classified as overweight and 16.4% as obese. Obesity is associated with over 200 diseases, posing significant health risks. The introduction of semaglutide, a GLP-1 receptor agonist for long-term weight management, in China marks a promising development. The market for GLP-1 weight loss drugs in China is projected to exceed 37.852 billion RMB by 2030. On JD.com, searches related to “weight management” have increased more than 3.8 times year-on-year, with growing demand for diet products and home fitness equipment such as kettlebells and leg trainers.

Addressing the Growing Mental Health Concerns
With 95 million people in China affected by depression, mental health is an increasing concern. Consumers are turning to books, stress-relief toys, online consultations, and meditation to manage stress. On JD.com, searches for “mental health” have doubled, with significant interest in emotional release tools and psychological books. JD Health’s Internet Hospital now offers specialized clinics with over 2,300 counselors addressing issues like anxiety, depression, and sleep disorders.

The Booming Sleep Economy
Over 300 million Chinese experience sleep disorders, often due to irregular schedules. The sleep economy is booming with the market size reaching 495.58 billion RMB in 2023 and expected to surpass 600 billion RMB by 2027. JD.com has seen a 210% increase in searches for sleep aids, with high demand for sleep headphones, eye masks, and nutritional supplements. Sales of sleep-enhancing pillows and mattresses have also grown significantly.

Everyday Integration of Medical Devices

The home medical device market is expanding as consumers increasingly monitor their health independently. Products like heart rate-monitoring smartwatches and glucose meters are becoming household staples. This year, JD.com data shows that purchases of vision care devices and smart health monitoring equipment have tripled. The market for home medical devices is expected to reach 380 billion RMB by 2025.

Shifting Focus to Preventive Health Management

Emphasizing early screening and intervention, JD.com has seen a significant rise in orders for health services such as genetic testing and early cancer screening. These trends highlight a shift from treatment to prevention, driven by technological advancements and policy support. As consumer awareness grows, health consumption is becoming a major force in economic development, presenting opportunities for rapid growth in the health industry.

In conclusion, the 2024 health consumption landscape is characterized by a strong shift towards proactive health management and the integration of technology into everyday health practices. These trends not only reflect changing consumer priorities but also indicate significant growth opportunities for businesses in the health sector. JD.com remains committed to supporting these developments by providing innovative products and services tailored to the evolving needs of consumers across the dynamic health sector.

(vivian.yang@jd.com)

Dec 20, 2024| JD Retail

Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference

Vivian Yang

On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.

4D Service Standards

The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:

Dedicated: Integrated solutions for warehousing, picking, and delivery.
Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.

Fast and Accurate Delivery

In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.

Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.

Customized Solutions for Merchants

To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.

Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.

Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.

(vivian.yang@jd.com)

U.S. Sports Brand Oakley Launches on JD.com