Oct 24, 2022|
JD.com 2022 Singles’ Day Grand Promotion: For a More Solid Life
by Vivian Yang
JD.com unveiled its 2022 Singles’ Day Grand Promotion with a press conference on October 24th in Beijing. Under the theme of “A More Solid Life” , this year’s shopping festival promises stronger incentives on prices, products and services for customers, as well as greater growth opportunities for millions of merchants.
The ongoing pre-sales phase of the promotion started at 8 p.m. on October 20. The official sales event will kick off at 8 p.m. on October 31, and is expected to culminate on the night of the 10th through the end of the 11th.
“This year’s Single’s Day Grand Promotion will feature easier rules, greater discounts, more varieties of new and trending products, and fuller and thoughtful service experiences,” said Chen Lin, vice president of JD.com and head of JD Retail’s platform business center at the press conference.
Chen Lin, vice president of JD.com and head of JD Retail’s platform business center
Better Prices, Products, and Customer Services
An RMB 50 yuan discount is offered for every RMB 299 yuan spent on JD.com across all categories during the promotion period. JD PLUS members are entitled to extra subsidies. Cell phone shoppers will enjoy a 1.2 times price guarantee and so forth.
JD Cloud will support cities like Shanghai, Wuhan, Taiyuan, and more to distribute shopping coupons, and JD Technology will join hands with several banks to give out red envelopes totaling tens of millions of digital Yuan in 23 pilot regions across the country.
Cost-effective and high-quality products will be highlighted, such as C2M (Customer-to-Manufacturer) products, farm-to-table fresh produce, duty-free imported products and more. These highly popular types of products, coupled with attractive prices are intended to help consumers genuinely feel the benefits and practicality of engaging in the shopping festival.
Meanwhile, more than 3 million products have been labeled environmentally friendly following JD’s “Green Impact Initiative”. Their buyers will be rewarded “carbon energy” points that can be redeemed for goodies.
Additionally, customers will no longer need to wait or worry about price changes. To provide consumers with peace of mind to make orders whenever they want during the promotion season, JD’s price guarantee program has covered almost all physical products now, with over 500 million products supporting more than 30 days of price protection, and many electronic products offering change-only service within 180 days, an industry-leading after-sales service spearheaded by JD.com.
With the expansion of front warehouses in JD’s nationwide network, consumers in over 200 cities across China now have the opportunity to experience flash delivery service in mere minutes.
All-Round Support for Merchants
“JD will continue to open its experience and capabilities in the supply chain to the whole industry and the whole society,” said Hui Liu, director of JD.com’s Consumption and Industry Development Research Institute. “By providing stable, efficient, and reliable supply chain support, JD strives to help our partners to cope with external challenges and achieve steady growth.”
According to the institute’s data, in the past five years, the number of users participating JDs’ Singles Day Grand Promotion increased by nearly 90 percent, that of merchants up by 65 percent, while types of products grew 83 percent and new brands rose by 40 percent. In the first half of 2022, the average transaction volume of stores on JD.com reached 2.2 times that of the same period in 2019, and more than 25,000 stores achieved over 100 percent sales growth year over year.
JD’s omni-channel businesses will fully participate in this year’s activities, including JD MALL, J Shop, 7Fresh supermarket, JD Auto maintenance stores, JD Pharmacy, JD Worldwide’s experience stores for cross-border products, and tens of thousands of JD-operated stores and millions of offline stores supported by JD’s supply chain service.
In addition, Shop Now, JD’s one-hour delivery service has been connected with more than 200,000 physical stores across the country that enable sales growth for many retailers and a convenient shopping experience for more customers.
Thanks to a thriving omni-channel ecosystem, JD vows to increase 20 percent of traffic for its merchants during the sales period, further streamline their operational processes and costs, and introduce 102 service products that aim to boost sales and service experiences for all merchants.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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