Oct 26, 2022|

JD Ramps Up Omni-channel for 2022 Singles’ Day Grand Promotion


by Mengyang He

As JD.com kicked off its 2022 Singles’ Day Grand Promotion this week under the theme of “A More Solid Life,” it ramps up its omni-channel capabilities to better serve customers and aims to provide them with an excellent shopping experience.

With the full-fledged participation of JD’s omni-channel businesses, JD will leverage its physical stores of all forms in this year’s activities, including JD MALL, the J Shop, SEVEN FRESH supermarket, JD Auto maintenance stores, JD Pharmacy, JD Worldwide’s experience stores for cross-border products, and more.

In addition, with JD’s on-demand service covering nearly 400 cities across China, JD’s supply chain service will greatly enhance the digital and fulfillment strength of tens of thousands of JD-operated stores and over three million offline stores.

JD also aims to support merchants by increasing 20 percent of their omni-channel traffic during the sales period, further facilitating their operational processes and lowering costs, and introducing 102 service products to boost sales growth and ensure service experiences.