JD.com and Kuaishou Roll out E-commerce Livestreaming Partnership

JD.com and Kuaishou Roll out E-commerce Livestreaming Partnership

by Yuchuan Wang

Today, JD.com and Kuaishou, China’s leading video sharing and livestreaming platform, announced to officially kick off the two parties’ strategic partnership to launch the first big promotion event on Kuaishou on June 16th, when celebrities and over 100 well-known Kuaishou KOLs will promote the quality products via livestreams.

As a part of JD’s 618 initiatives, on May 27th, JD and Kuaishou signed a strategic partnership with a focus on supply chain. Kuaishou users will be able to purchase products provided by JD without leaving the Kuaishou app, and enjoy fast delivery and after-sales service provided by JD.

For the first promotion, JD will provide 100,000 iPhone 11s, 100,000 iPads, 20,000 bottles of Moutai, 20,000 Nintendo Switches, 20,000 Estee Lauder essence, 50,000 M.A.C lipsticks, among other products, with big discounts. Apart from celebrities and KOLs, all anchors on Kuaishou are able to sell the products in their livestreams and short videos.

The June 16th promotion marks the start of ongoing promotions through the partnership in the future. The two parties are keen to develop a healthy, open and sustainable e-commerce livestreaming ecosystem to satisfy diversified consumer needs.

 

(yuchuan.wang@jd.com)

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