JD.com and Michelin China Expand Partnership
Michelin China is expanding its partnership with China’s largest retailer JD.com through the launch of a first-party flagship store on the JD platform. The new partnership will also see the global tire manufacturer and e-commerce giant integrate their offline auto service networks. Consumers who buy Michelin tires on JD.com will be given priority to choose high-end service networks such as TYREPLUS to enjoy premium installation service.
Part of JD.com’s online retail strategy, this is the latest milestone in the Michelin China and JD.com partnership, which dates back to 2016. The launch of its first-party flagship store on the platform marks the first time Michelin China has authorized an online platform in the Chinese market to sell its premium tires directly to consumers. In 2018, overall tire sales on JD.com had triple-digit growth. This new partnership will result in stronger sales performance and easier access to over 300 million customers for Michelin China.
The seamless integration of the TYREPLUS offline service network, an automotive aftermarket services provider launched by Michelin Group, with JD.com’s offline automotive initiative “JD Auto Service,” will set new standards of convenience. This initiative is part of JD’s “Boundaryless Retail” strategy – the belief that consumers should be able to buy whatever they want, wherever and whenever they want it – online or offline.
A highly convenient consumer service, when users make purchases on the platform’s auto part stores, they will be given priority to choose high-end service networks such as TYREPLUS to enjoy premium installation service, thus enhancing the overall tire purchasing experience.
The new flagship store guarantees customers buy authentic products and JD.com’s unparalleled nationwide logistics and warehousing network ensures that purchased tires are delivered to offline service centers for installation with the speed and efficiency that JD.com is known for.
“JD.com understands that car owners require seamless integration of online purchasing and offline installation when they are choosing new tires,” said Roc Liu, Vice President of Michelin China Investment Co., LTD.
“With this e-commerce giant as our partner, we’re confident that this partnership will improve the entire tire purchasing experience.”
“Michelin has established a global reputation for producing high quality tires which we know will be embraced by JD.com users,” said Lijun Xin, President of JD Life and Services.
“With the backing of our premium e-commerce platform and capabilities in boundaryless retail, including our offline auto parts franchise, the expansion of this partnership will help consumers across China better connect with this outstanding tire brand, and significantly improve the process of buying and installing tires.”
In recent years JD.com has become a major player in China’s auto parts and services industry, expanding its network of online and offline options for Chinese car owners and launching its own franchise of “JD Auto Service” branded auto service stores throughout the country.