Apr 14, 2021|
JD.com and NielsenIQ Forge Data Cooperation
JD’s online supermarket JD Super and JD Retail Cloud have teamed up with global data analytics company NiesenIQ on Apr.14 to embark on comprehensive data cooperation, launching a new partnership that aims to help FMCG brand owners and retailers build effective online operation strategies, sustain high brand performance and make informed decisions.
As global ecommerce has accelerated during the pandemic, China has become a driving force in innovating how best to serve customers who are increasingly splitting their consumption across channels both online and offline. The new partnership will not only expand the existing long term cooperation between the two companies into coverage of new categories, but also initiate a series of new product co-creations to address FMCG brand owners’ key priorities regarding omni-channel and online consumers.
Omni-channel development has become the new consumption habits and further integration of channels amid the epidemic. Enabled by the massive consumption data of JD Super, the data middle platform of JD Retail Cloud, and the well-recognized data analysis capability of NielsenIQ Big Data team, the two companies will integrate online and offline data, systematically interpreting consumption data to identify category preferences among channels and defined location areas, with an aim to help brand owners implement efficient omni-channel solutions.
In addition, the two companies will develop a “Marketing Decoding” solution utilizing Consumer Behavior Analysis to help brand owners more deeply understand operation status, the competitive landscape and new consumer behavior trends. The solution will also engage in User Portrait Analysis, subdividing brand users based on massive consumption data and thus helping brand owners develop their brand advantage.
Recognizing the shifts occurring in Chinese online shoppers’ consumption behavior as a result of the pandemic, a newly co-created “Online Sales Effectiveness” solution will enable brands to more accurately understand the input and output of sales campaigns in order to optimize for future online investment effectiveness, build shopping-driven models according to consumer segmentation, and provide guidance on the timing of consumers’ key decision making points during the purchase cycle.
Behind the scenes, the two companies will also work to optimize e-commerce procedures and systems, driving digitalization and offering valuable data support for FMCG products.
JD Super, JD Retail Cloud and NielsenIQ expect further cooperation going forward, and will remain focused on jointly promoting the transformation and upgrading of the retail industry.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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