May 17, 2021| Announced Merchant Support Measures for 618 Grand Promotion


by Vivian Yang

Ahead of the mid-year 618 Grand Promotion, vows to help more than 230 brands on its platform to achieve over RMB 100 million yuan in sales and more than 120,000 small and middle-sized brands to double their transactions.

“We aim to create the most transparent and friendly business operating environment to make the largest incremental platform for brands and merchants to achieve high-quality growth,” said Xiangying Kong, head of the platform ecosystem of JD Retail. The announcement was made on  to brands and merchants on May 13 to gear them up for the upcoming shopping festival.

Specific supporting measures include a simplified onboarding process that can be shortened to 30 minutes, opening greater access to dedicated customer service solutions and back-end management tools that meet merchants’ customized need and improve their operational efficiency, offering one-click advertising placement solutions, livestreaming resources support, and rewarding merchants’ referral traffic to JD’s platform.

At the same time, JD will step up efforts on using its anti-counterfeit system and operation risk prevention system to safeguard merchants’ interests. Through JD’s anti-counterfeit system, brands can directly report infringement behavior to the platform for timely responses and removal of infringing goods.  JD’s operation risk prevention system works in real-time to fend off malicious attacks on merchant’s online operations. From January to April 2021, the system has helped businesses avoid more than RMB 1.2 billion yuan of losses.

Moreover, through working with near 2,000 brands and third-party quality inspection institutions, since the beginning of 2021, JD has helped more than 40,000 merchants to improve their operational efficiency and product quality. The company also dispatched staff to enter industrial belts to inspect production on-site so as to ensure the quality of the products before they leave the factories.

Additionally, JD Technology will offer its fintech loan products to merchants in order to help them ease cash flow pressure during the shopping festival. Merchants can receive lines of credit of up to RMB 100 million yuan through these financial services.

Newcomers to JD’s platform in the first four months of 2021 include BALLY, John Lobb, Starbucks, AGV helmets, Decathlon and other well-known brands.