JD.com Announces Agreement to Sell Peruvian Alpaca in China

China’s largest retailer signs MOU with Peru Government and Beijing Institute of Fashion Technology

Today, JD.com announced it has entered into a three-party MOU with the Commission for the Promotion of Peru for Export and Tourism and the Beijing Institute of Fashion Technology (BIFT) to develop and bring alpaca fleece products directly to Chinese consumers. Under the partnership, JD will launch its Peru Mall later this year, which will sell Peruvian alpaca fleece, among other products.

As part of the agreement, JD becomes the first Chinese e-commerce company to be certified with the official Alpaca del Peru designation by the Peruvian government to sell the nation’s alpaca apparel. In addition, the Michell Group, the leading global alpaca producer and exporter, and its exclusive Sol Alpaca brand of luxurious, contemporary and sophisticated knitted garments, will sell products directly through JD.

“JD customers will be very excited to gain access to Peruvian alpaca, which is renowned for its quality, comfort and warmth.” said Xia Ding, President of JD Fashion. ”We are really looking forward to partnering with BIFT to design exclusive products that will keep people both warm and stylish. We greatly appreciate the support of the Peru government and believe this will be a long and fruitful relationship.”

“This partnership with JD ensures that consumers in China will be able to buy high-quality Peruvian alpaca from the country’s most trusted e-commerce site,” said Ronglin Jia, Vice Chancellor of BIFT. “We are delighted to design extremely comfortable Peruvian alpaca clothing that Chinese consumers will be able to buy in time for the winter.”

“Giving JD.com the Alpaca del Peru certification marks a milestone in the commercialization of Peruvian products in China,” said Diana Pita, Commercial Counselor at the Peruvian Embassy in China. “We believe this is just the beginning of the possibilities for Peruvian manufacturers to reach Chinese consumers.”

Alpaca fleece is a lustrous and silky natural fiber that is soft and luxurious, like cashmere, but is warmer and hypoallergenic.