Apr 12, 2022|
JD.com Boosts Hormel Foods’ Luncheon Meat Localization as China’s Growing Eating-at-Home Trend is Here to Stay
The low temperature luncheon meat by Hormel Foods Corporation, a leading U.S. food processing company, has seen 85% month-over-month sales growth on JD.com since it hit the China market six months ago amid COVID surges that propelled China’s eating-at-home trend.
“As Chinese consumers re-prioritize safe in-home consumption and become more cognizant of what they are eating under the impact of COVID-19, the success of the new product launch provides us meaningful experience to navigate our business on the China market,” said Haijiang Gu, general manager of Hormel Foods China.
“Chinese people’s consumption upgrade continues to evolve in the COVID era,” said Wei Ye, general manager of JD Foods. “Consumers look for more fresh, healthy and high-quality food products, and we believe the low temperature luncheon meat that can tenderize the meat without losing much moisture bodes well for a great market opportunity.”
To develop this localized product line, Hormel Foods’ China team integrated Chinese customers’ dietary habits, tastes and shopping preferences drawn from latest market studies and first-hand customer insights.
The new luncheon meat product was introduced to the Chinese market first on JD.com during the Singles’ Day shopping festival in November last year. According to JD’s shopping data, it has become a welcomed companion with self-heating hotpots, snacks, beers, breakfast cookers, and other products.
JD Logistics’ cold chain van
JD’s focus on authentic and higher-quality goods makes it the prioritized channel as international brands expand China market. Its customer base that features the middle-income customers in upper-tier cities and the fast-growing group of people looking for better quality products arising from lower-tier markets who often do planned shopping for families is a natural match with Hormel Foods’ core consumers.
Furthermore, JD’s nationwide cold chain logistics network and product traceability technology ensure Hormel Foods’ refrigerated deli meat products are delivered to consumers’ door steps fresh and safe. Currently, JD Fresh’ cold chain delivery service powered by JD Logistics has covered more than 300 cities in China. Together with JD’s omni-channel capabilities which help to improve consumer experience for faster and fresher products, sales of Hormel Foods on JD.com increased by 163% YoY during the COVID-19 pandemic outbreak in early 2020.
The latest Nielson study showed that 86% of mainland Chinese consumers said they prefer eating at home more often than before the outbreak, and it could be a long-lasting trend. With the changing lifestyle and the readiness of cold chain logistics expertise, Hormel Foods’ new luncheon meat product is one of the precursors indicating huge room for growth in the country’s mid to high-end meat market.
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
Dec 13, 2024|
JD.com Targets 5 Billion RMB with Chilean Product Partnership as 2024/25 Season Cherry Sales Launch
On December 12, JD Super, the supermarket division of JD.com (also known as JINGDONG), launched the Chilean Specialties Festival and kicked off 2024/25 Chilean cherry sales with the recent arrival of the first “Cherry Express” ship in China. In a ceremony attended by the Chilean Ambassador to China, H.E. Mr. Mauricio Hurtado, JD Super signed a strategic cooperation agreement with Chilean brands, aiming to achieve 5 billion RMB in sales of Chilean products, including cherries, wine, and salmon, over the next three years.
The sea-freight Chilean cherry sales launch event was officiated by Ambassador Hurtado, Chao Junwen, Secretary-General of the China Chamber of Commerce for Foodstuffs and Native Produce, and Juan Latife, General Manager of Garces Fruit China, Chile’s leading cherry exporter.
Through large-scale direct sourcing, JD’s procurement team has reduced the import costs of Chilean cherries, offering consumers prices that are approximately 15% lower than those on other e-commerce platforms for the same grade and size.
To ensure quality and proper grading, JD Super has introduced a caliper offering this season. Each box of cherries comes with a caliper that allows consumers to accurately grade the fruit and ensure they have received high-quality Chilean cherries.
Since late October, JD’s online channels and its 7Fresh omnichannel supermarket chain have been selling the season’s air-freight Chilean cherries. This product offering, which has been met with enthusiasm from Chinese consumers, is supported by JD’s extensive national cold-chain logistics network and instant delivery services that can deliver orders within 30 minutes, making it easy and affordable for users to enjoy the early batch of Chilean cherries.
“This large-scale procurement cooperation will allow JD Super to continue leveraging our strong supply chain capabilities and work closely with Chilean partners to offer a wider variety of Chilean products at competitive prices and services to Chinese consumers,” said a spokesperson of JD Super.
(vivian.yang@jd.com)
JD Explore Academy’s Qiling Framework Accepted in GSoC 2022
