Apr 26, 2022|
JD.com Data: China’s Sports Products Consumption
by Xiaoqian Han
The sales of yoga and dance-related products have increased at a remarkable rate in recent months, according to a new trends report released by JD’s Consumption and Industry Development Institute. Yoga stretchers, yoga shoes, dance shoes, yoga balls, and yoga bags all had a year-over-year growth of 868 percent, 816 percent, 700 percent, 110 percent, and 104 percent, respectively.
In addition to yoga and dance, the report also noted that the most popular sports activities for JD’s consumers in the past month include ball-related games, fishing, fitness training, and cycling.
The following are some of the report’s primary takeaways:
- Specialized training packages are popular
- Consumers are more likely to workout at home
- Consumers in North China prefer to workout indoors
- Products for sports protection are popular among people aged 26 to 35
Ball products and specialized training products
According to the data, badminton, basketball, and table tennis-related products were among the top three sports categories in terms of turnover, possibly because ball sports have a significant social dimension. People can make friends while playing and exercising. At the same time, specialist training devices, such as equipment for strengthening the abdomen and leg muscles and developing arm strength, are quite popular.
Home-use equipments
Exercising at home has become a popular approach to maintain a healthy lifestyle. Consumers prefer to exercise at home, which is why exercise equipment, yoga and dance equipment, and other similar items are in high demand. Additionally, many consumers have acquired a variety of sports accessories that are appropriate for them, such as sports shoes, skirts, underwear, and so on.
Consumers in North China VS northeast
Consumers in different locations have varying fitness needs, according to the report. Consumers in Liaoning, Heilongjiang, and Jilin provinces prefer fitness equipment for home appliances; consumers in Tianjin, Beijing, and other North China provinces prefer ball products for indoor sports; consumers in Ningxia and Inner Mongolia autonomous regions purchased a large number of cycling equipment products for outdoor sightseeing; and consumers in Hunan and Hubei provinces purchased a large number of leisure sports products for fishing. Guangdong, Jiangsu, Beijing, Sichuan, and Shandong are the top five provinces and municipality in China that buy sports equipment.
Sports protective items
Ball sports products are preferred by consumers aged 16-25, fishing products are preferred by consumers aged 26-35, and cycle sports products are preferred by consumers aged 36-45. Consumers between the ages of 16 and 25 prefer to buy sportswear, shoes, and bags, while those between the ages of 26 and 35 tend to buy a lot of sports protection products, according to the report.
Apr 28, 2025|
From Premium Care to Smart Tech: Key Takeaways from JD’s 2025 Pet Industry Report
As pet ownership in China continues to evolve, JD.com’s Consumption and Industry Development Research Institute, in collaboration with JD Pet, has released the 2025 Pet Industry Consumption Trends Report. Combining consumer behavior data, a survey of 1,000 pet owners, and expert interviews, the report highlights significant shifts in how pets are integrated into daily life—and how brands can meet the growing demand for premium, personalized pet care.
Pets as Life Partners, Not Just Companions
The report reveals that pets are no longer just animals living alongside their owners—they are now considered family members. Nearly 60% of pet owners include their pets in long-term life planning, while 58.5% create dedicated spaces for them at home. Additionally, 41.1% prioritize “pet-friendly” communities when renting, signaling a shift toward pet-inclusive lifestyles.
Humanization of Pet Care Drives Premiumization
The emotional bond between owners and pets is growing stronger, with 58% of respondents considering their pets as family members and 29% of respondents considering them as intimate friends. This trend fuels demand for human-like care, including pet fashion (25.6% purchase outfits) and professional photography sessions. Notably, 85.5% of owners cite emotional support as a key reason for having pets, and 61.5% are willing to pay for products that enhance their pets’ emotional well-being.
Specialized Nutrition and Smart Pet Tech on the Rise
Pet food preferences are increasingly personalized, with senior dog food sales surging 87% year-over-year. Wet pet food sales are also gaining popularity, up over 260%, while 80% of owners now mix wet and dry food 41% doing so daily. Meanwhile, smart pet tech is booming with searches for pet air purifiers jumping 202%. However, 60% of users express frustration over fragmented smart ecosystems, presenting an opportunity for integrated solutions.
Niche Pets Gain Popularity Among Younger Consumers
The report also notes the rise of exotic pets, particularly among Gen Z owners who see them as an outlet for self-expression and content creation. Supplies for aquatic pets and birds remain top sellers in terms of revenue, while those for reptiles and insects are the fastest-growing category in terms of user growth. This trend reflects broader generational shifts toward individuality and social media-driven pet culture.
As China’s pet market continues its rapid expansion, JD.com’s report underscores a fundamental shift in how pets are perceived—no longer just animals, but cherished members of the family. From humanized care and the adoption of smart tech to the rise in popularity of niche pets among younger generations, these trends reflect deeper societal changes in companionship, lifestyle, and consumption. For brands and industry stakeholders, understanding these evolving priorities will be key to meeting the demands of a market where emotional connection and premium convenience increasingly define pet ownership.
Jan 16, 2024|
Harbin’s Rising Popularity as a Winter Destination in China Sparks Surge in Travel and Retail Sales
This winter, the “ice city” Harbin, capital of northeast China’s Heilongjiang province, has emerged as a magnet for tourists from all corners of the country. Harbin’s hospitality has warmed the hearts of these visitors. Their shared online experiences have further fueled the city’s tourism and consumption growth.
According to data from JD.com, searches for Harbin travel have skyrocketed, with a year-on-year growth exceeding 100 times in the past week alone. Harbin’s specialties have also been favored by tourists. JD.com’s data also reveals a substantial rise in the volume of Harbin specialty shipments since December. The Harbin Red Sausage, a beloved local delicacy, has emerged as the top souvenir choice for out-of-towners, seeing an average daily shipment volume in early January that is nearly fourfold higher than in December.
To support this influx of tourists, JD Logistics has strategically established service points at key locations, including Harbin Airport. These hubs ensure comprehensive delivery services, enhancing the overall visitor experience.
This Harbin tourism boom has also spurred a surge in sales of winter apparel. JD.com’s data indicates a rapid growth in the sales of warm clothing items such as down jackets, snow boots, and thermal underwear between January 1st and 7th. The sales growth is especially pronounced in southern provinces and cities such as Jiangsu, Zhejiang, Guangdong, Sichuan, and Shanghai. Notably, tall snow boots registered a 206% year-on-year increase in transactions, while padded cotton caps and thickened long down jackets soared by 158% and 134%, respectively. Beyond clothing, travel gear has also seen a considerable uptick, with a 98% year-on-year growth in transactions for large suitcases and travel backpacks in these southern regions.
To further cater to the needs of consumers gearing up for their Harbin adventures, JD.com launched a “Northbound Warmth Guide” on January 10th, offering a curated selection of warm clothing, shoes, children’s wear, and accessories, and enabling more consumers to purchase thermal equipment in a one-stop shop.
JD Opens the Industry’s First Digital Warehouse for Commodity Trade in Qingdao
