Apr 26, 2022|
JD.com Data: China’s Sports Products Consumption
by Xiaoqian Han
The sales of yoga and dance-related products have increased at a remarkable rate in recent months, according to a new trends report released by JD’s Consumption and Industry Development Institute. Yoga stretchers, yoga shoes, dance shoes, yoga balls, and yoga bags all had a year-over-year growth of 868 percent, 816 percent, 700 percent, 110 percent, and 104 percent, respectively.
In addition to yoga and dance, the report also noted that the most popular sports activities for JD’s consumers in the past month include ball-related games, fishing, fitness training, and cycling.
The following are some of the report’s primary takeaways:
- Specialized training packages are popular
- Consumers are more likely to workout at home
- Consumers in North China prefer to workout indoors
- Products for sports protection are popular among people aged 26 to 35
Ball products and specialized training products
According to the data, badminton, basketball, and table tennis-related products were among the top three sports categories in terms of turnover, possibly because ball sports have a significant social dimension. People can make friends while playing and exercising. At the same time, specialist training devices, such as equipment for strengthening the abdomen and leg muscles and developing arm strength, are quite popular.
Home-use equipments
Exercising at home has become a popular approach to maintain a healthy lifestyle. Consumers prefer to exercise at home, which is why exercise equipment, yoga and dance equipment, and other similar items are in high demand. Additionally, many consumers have acquired a variety of sports accessories that are appropriate for them, such as sports shoes, skirts, underwear, and so on.
Consumers in North China VS northeast
Consumers in different locations have varying fitness needs, according to the report. Consumers in Liaoning, Heilongjiang, and Jilin provinces prefer fitness equipment for home appliances; consumers in Tianjin, Beijing, and other North China provinces prefer ball products for indoor sports; consumers in Ningxia and Inner Mongolia autonomous regions purchased a large number of cycling equipment products for outdoor sightseeing; and consumers in Hunan and Hubei provinces purchased a large number of leisure sports products for fishing. Guangdong, Jiangsu, Beijing, Sichuan, and Shandong are the top five provinces and municipality in China that buy sports equipment.
Sports protective items
Ball sports products are preferred by consumers aged 16-25, fishing products are preferred by consumers aged 26-35, and cycle sports products are preferred by consumers aged 36-45. Consumers between the ages of 16 and 25 prefer to buy sportswear, shoes, and bags, while those between the ages of 26 and 35 tend to buy a lot of sports protection products, according to the report.
Jan 16, 2024|
Harbin’s Rising Popularity as a Winter Destination in China Sparks Surge in Travel and Retail Sales
This winter, the “ice city” Harbin, capital of northeast China’s Heilongjiang province, has emerged as a magnet for tourists from all corners of the country. Harbin’s hospitality has warmed the hearts of these visitors. Their shared online experiences have further fueled the city’s tourism and consumption growth.
According to data from JD.com, searches for Harbin travel have skyrocketed, with a year-on-year growth exceeding 100 times in the past week alone. Harbin’s specialties have also been favored by tourists. JD.com’s data also reveals a substantial rise in the volume of Harbin specialty shipments since December. The Harbin Red Sausage, a beloved local delicacy, has emerged as the top souvenir choice for out-of-towners, seeing an average daily shipment volume in early January that is nearly fourfold higher than in December.
To support this influx of tourists, JD Logistics has strategically established service points at key locations, including Harbin Airport. These hubs ensure comprehensive delivery services, enhancing the overall visitor experience.
This Harbin tourism boom has also spurred a surge in sales of winter apparel. JD.com’s data indicates a rapid growth in the sales of warm clothing items such as down jackets, snow boots, and thermal underwear between January 1st and 7th. The sales growth is especially pronounced in southern provinces and cities such as Jiangsu, Zhejiang, Guangdong, Sichuan, and Shanghai. Notably, tall snow boots registered a 206% year-on-year increase in transactions, while padded cotton caps and thickened long down jackets soared by 158% and 134%, respectively. Beyond clothing, travel gear has also seen a considerable uptick, with a 98% year-on-year growth in transactions for large suitcases and travel backpacks in these southern regions.
To further cater to the needs of consumers gearing up for their Harbin adventures, JD.com launched a “Northbound Warmth Guide” on January 10th, offering a curated selection of warm clothing, shoes, children’s wear, and accessories, and enabling more consumers to purchase thermal equipment in a one-stop shop.
Jun 1, 2023|
JD.com’s 618 Grand Promotion Kicks Off, Record Number of Brands Reach 100 Million Yuan in Sales within the First Ten Minutes
by Yuchuan Wang and Vivian Yang
On the evening of May 31, 2023, JD.com officially launched the 618 Grand Promotion, the largest mid-year shopping festival in China. In a phenomenal display of consumer enthusiasm, over 23% more brands achieved the RMB 100-million-yuan sales milestone within the first ten minutes compared to the previous year. Additionally, an impressive 60% of newly onboarded merchants soared past their daily average sales volume for May, and 50% of small and medium-sized enterprises (SMEs) reported their sales skyrocketing by more than 200%.
This year’s JD 618 Grand Promotion marks the 20th birthday for JD.com and offers more than ten times the number of items as those featured during the 10-billion-yuan discount program, which launched in March. The vast selection comprises over 200 of the most in-demand items and nearly ten thousand best-selling products spanning a diverse range of categories.
Upon the event’s opening, consumers in over 300 cities across the country received their pre-ordered parcels within a matter of minutes. JD.com’s dedication to excellent service, through its proprietary logistics network built since 2007, ensures the delivery of the same or next-day orders nationwide, affirming its “place an order in the morning and receive it in the afternoon” commitment. Today, the unmatched service covers 10 million products and to consumers nationwide.
JD’s on-demand retail service also showcased its advantages immediately. Within the first ten minutes of the promotion’s launch, customers in over 700 counties and cities throughout the country received their orders. The first on-demand delivery through JD Shop Now arrived at a customer’s doorstep in Changsha city within just nine minutes.
Data highlights from the shopping festival collected between 8:00 PM and 8:10 PM on May 31, 2023 include the following:
- A 23% year-on-year increase of brands surpassing a transaction volume of over RMB 100 million within the first ten minutes of the 618 promotion
- Apple’s transaction volume surpassed RMB 100 million in just one second
- Nearly 50% of small and medium-sized merchants have seen their transaction volume increase by over 200% year-on-year
- Transaction volume for home appliances and home furnishings exceeded RMB 5 billion
- Transaction volume for durian increased by more than three times year-on-year
- Transaction volume for men’s and women’s apparel increased by over 120% year-on-year
- Transaction volume for road bikes and cycling apparel increased by over 100% year-on-year
- Transaction volume for new energy vehicle tires increased by nine times year-on-year
- Within five minutes, transaction volume of JD’s cross-border platform JD Worldwide exceeded the total sales of the first two hours from last year
- A near 400% year-on-year increase in merchant usage of JD Cloud’s Yanxi Digital Human livestreaming service compared with the same period from last year’s Single’s Day promotion
- A 100% year-on-year increase in transaction volumes for 150 skincare and beauty brands, including prestigious names like YSL, Helena Rubinstein, Shu Uemura, Proya, and Lancome
- Transaction volume of luxury brands including Bulgari, Tiffany & Co., Bottega Veneta, and Givenchy increased threefold year-on-year.
- Fifteen watch brands, including Longines, Tissot, and Mido, doubled their sales year-on-year
- Entrepreneur and internet celebrity Luo Yonghao joined JD Livestreaming and sold an apartment at 61.8% of the full price, saving over RMB 1.2 million for the consumer
- Electronic product services saw a transaction volume boost of 160% year-on-year
- Trade-in services for home appliances and home furnishing products experienced a transaction volume surge of over 120% year-on-year
JD Opens the Industry’s First Digital Warehouse for Commodity Trade in Qingdao
