May 13, 2022|
JD Releases 2022 Instant Food Consumption Trend Report
by Mengyang He
JD.com’s Consumption and Industry Development Research Institute and supermarket business JD Super jointly released the “2022 Instant Food Consumption Trend Report” on May 13, revealing a rapid development of instant food in China’s consumer market.
Characterized as 3R food (easy to cook, easy to heat, easy to eat), the precooked food is a forerunner in the instant food market in China. According to JD.com’s data, its transaction volume mounted by 156 percent in 2021 YOY. The number of precooked food brands grew by 1.5 times in 2021 compared with that in 2019, and the number of their products increased by 2.5 times.
One consumption trend is that prefabricated food has developed into more varieties and forms to meet consumers’ demand, including precooked food giftboxes. According to JD.com’s data, the transaction volume of precooked food giftboxes grew by 232 percent in 2021 YOY.
Precooked food has also come under the spotlight at the Chinese New Year’s dining table. For example, the transaction volume of precooked food peaked during JD.com’s Chinese New Year Grand Promotion in 2022.
Among different age groups, Gen Z consumers record the highest growth rate in transaction volume of precooked food, reaching 137 percent in 2021 YOY. People aged from 36 to 45 are the major consumers of precooked food, accounting for 36 percent in 2021 and surpassing other age groups.
Healthy instant baby food is also leading the trend, which has become increasingly preferred by mothers. As JD.com’s data indicates, the transaction volume of instant baby food purchased by female consumers increased by 78 percent in 2021 YOY.
Another consumption trend reveals that people from higher-tier cities in China more easily accept precooked food than those from lower-tier cities.
China’s consumption trends of instant food suggest consumers have drifted away from the stereotype where instant food is stale and unhealthy, instead showing that instant food is now becoming more and more quality-driven.
Jun 12, 2026|
JINGDONG Cross-Border Welcomes South Korea’s 11Street to Launch Official Flagship Store on JD.com
JINGDONG Cross-Border (JD Cross-Border), the import e-commerce platform of JD.com, welcomed South Korean e-commerce leader 11Street, an affiliate of SK Group, as it officially launched its flagship store on JD.com. This partnership marks a major milestone for JD.com’s “10 Billion Giga-Growth Plan,” aiming to bring premium Korean goods directly to Chinese shoppers while helping Korean brands enter the Chinese market more effectively.
Starting June 11, customers can easily find the store by searching “11Street Overseas Official Flagship Store” on the JD.com app. The grand opening will feature store-wide discounts, free shipping on orders over 159 RMB (approximately USD $23), and exclusive member benefits. The store will offer a wide array of premium products, ranging from popular K-Beauty brands and health supplements from top curators like Olive Young to home goods and trending lifestyle products popularized by Korean pop culture.
The partnership, which began in February, leverages JD.com’s advanced supply chain and logistics network to provide a one-stop solution for Korean merchants. JD.com provides comprehensive support from business registration and compliance to marketing and shipping, effectively removing traditional hurdles for international brands.
“Cross-border trade between China and South Korea has evolved into a total ecosystem partnership,” said a representative from JD Cross-Border. “Our approach combines direct procurement and a robust marketplace with advanced logistics advantages, offering emerging and premium Korean products a trustworthy gateway to the Chinese market.”
11Street noted, “Partnering with JD Cross-Border allows us to bridge the gap between Korean retailers and Chinese consumers, ensuring that our brands can grow efficiently while maintaining the high quality and service our customers expect.”
By introducing top-tier Korean cosmetics, food, and baby products, the arrival of 11Street reinforces JD.com’s position as the go-to destination for high-quality global goods. This initiative further advances JD.com’s “10 Billion Giga-Growth Plan” launched in 2025, which aims to introduce 1,000 new international brands to China over three years and reach an absolute sales target of RMB 10 billion (USD $1.4 billion), significantly expanding the variety of imported goods accessible to Chinese families.
(vivian.yang@jd.com)
Jun 5, 2026|
JD.com Announces Opening of First JD MALL in Hong Kong, with Plans for 6–8 New Locations Over Next Three Years
Hong Kong, June 5, 2026 – JD.com, also known as JINGDONG, announced today its first JD MALL in Hong Kong will open in Wan Chai on June 18, marking an important step in JD MALL’s expansion into the Greater Bay Area and international consumer markets.
JD MALL will bring its immersive, experience-led retail model to Hong Kong for the first time with plans to open a further six to eight locations over the next three years, with future sites expected to prioritise popular commercial districts such as Sha Tin, Mong Kok and Tuen Mun.
Built on local supply chains, JD MALL introduces technology-led retail format to Hong Kong
As JD.com’s flagship experiential retail format, JD MALL is already established in 30 locations. The Wan Chai store spans over 30,000 square feet (2,800 SQM), making it one of the largest specialist home appliance retail stores in the city. It has also established a dedicated local supply chain system, adopting a “sourced in Hong Kong, sold in Hong Kong” model, with all products meeting local standards.
JD MALL Wan Chai will offer a comprehensive range of home products, covering large and small home appliances, electronics, smart home products such as smart bathroom solutions, massage equipment, whole-home cleaning appliances and other emerging categories including AI products and robots. Its brand portfolio includes leading international brands such as Bosch, Siemens, Samsung and Sony; innovative technology brands including DJI, Xiaomi, AgiBot, Narwal and Ecovacs; as well as leading Chinese domestic brands including TCL, Hisense, Gree, Haier, Casarte and JOMOO. Several brands will also make their Hong Kong debut through dedicated experience zones inside the store.
A core feature of JD MALL is its immersive, scenario-based shopping experience. Responding to local consumers’ strong preference for in-store product trials and hands-on experiences, the store introduces a “try before you buy” model. Customers can test products in real-life scenarios before making a purchase.
The store will also feature dedicated experience areas for robotics, coffee, PC gaming, DIY, relaxation and massage, offering consumers a more interactive and engaging offline retail experience. Through this model, JD MALL aims to enrich Hong Kong’s retail landscape and support the continued diversification and upgrading of local offline retail.
A range of service commitments tailored to local consumers will also be offered. These include seven-day no-reason returns for self-operated home appliances, replacement for defective products within 180 days, and a price guarantee service. Orders placed before 11:00 a.m. will be eligible for same-day delivery, while window-type air conditioners can be delivered and installed on the same day.
Top 100 bestsellers offered at up to 50% off for grand opening
JD MALL Wan Chai will celebrate its grand opening from June 18 to 21. During the grand opening period, customers will be able to enjoy discounts of up to 50% on 100 bestselling products, member-exclusive coupons, and gift-with-purchase offers, with selected purchases eligible for gifts worth up to HKD 1,000, including tablets. Selected home appliances will also be offered at special launch prices, including 32-inch televisions from HKD 666, window-type air conditioners from HKD 1,999, and exclusive JD member benefits such as 10% off selected iPhones. Offers are available in limited quantities while stocks last.
Customers who spend HKD 1,000 or more, in a single transaction during the grand opening period will be eligible to join a lucky draw with a 100% winning rate and the chance to win premium prizes, including investment quality gold products in the shape of Joy, the mascot of JD.com. Visitors to the store will also be able to enjoy complimentary screen protector application, coffee, gaming experiences and personal care product trials.
A spokesperson of JD MALL said: “Hong Kong is the key gateway for the Greater Bay Area and has a highly developed commercial ecosystem and mature consumer market. JD MALL will draw on JD.com’s robust supply chain capabilities, digital operations expertise and experience-led retail model, while fully aligning with local compliance standards and consumer preferences. Through our local operations, we will bring high-quality products, innovative retail experiences and great service to Hong Kong consumers, while contributing to the continued diversification and upgrading of the local retail sector.”
JD MALL will continue to tailor its product selection, pricing, shopping experiences and services to local customer needs, while further developing its technology-led retail format in the city. It will also further develop omnichannel operations in Hong Kong and work closely with JD.com’s wider business ecosystem, including JINGDONG Logistics, Kai Bo Supermarket and JINGDONG Property.
JD.com has long regarded Hong Kong as a strategic market. To date, JD.com’s cumulative investment in Hong Kong has exceeded HKD 35 billion, with its retail, logistics, technology, healthcare and property businesses established and operating in the city. At the same event, JD.com also announced plans to on-board 1,000 leading local and international brands, open 200 offline retail locations, and support the creation of 10,000 jobs in Hong Kong in the next three years.
JD Property Adds Intelligent Logistics Park in Vietnam’s Hai Phong
