Apr 26, 2022|

JD.com Data: China’s Sports Products Consumption


by Xiaoqian Han

The sales of yoga and dance-related products have increased at a remarkable rate in recent months, according to a new trends report released by JD’s Consumption and Industry Development Institute. Yoga stretchers, yoga shoes, dance shoes, yoga balls, and yoga bags all had a year-over-year growth of 868 percent, 816 percent, 700 percent, 110 percent, and 104 percent, respectively.

In addition to yoga and dance, the report also noted that the most popular sports activities for JD’s consumers in the past month include ball-related games, fishing, fitness training, and cycling.

The following are some of the report’s primary takeaways:

  • Specialized training packages are popular
  • Consumers are more likely to workout at home
  • Consumers in North China prefer to workout indoors
  • Products for sports protection are popular among people aged 26 to 35

Ball products and specialized training products

According to the data, badminton, basketball, and table tennis-related products were among the top three sports categories in terms of turnover, possibly because ball sports have a significant social dimension. People can make friends while playing and exercising. At the same time, specialist training devices, such as equipment for strengthening the abdomen and leg muscles and developing arm strength, are quite popular.

Home-use equipments

Exercising at home has become a popular approach to maintain a healthy lifestyle. Consumers prefer to exercise at home, which is why exercise equipment, yoga and dance equipment, and other similar items are in high demand. Additionally, many consumers have acquired a variety of sports accessories that are appropriate for them, such as sports shoes, skirts, underwear, and so on.

Consumers in North China VS northeast

Consumers in different locations have varying fitness needs, according to the report. Consumers in Liaoning, Heilongjiang, and Jilin provinces prefer fitness equipment for home appliances; consumers in Tianjin, Beijing, and other North China provinces prefer ball products for indoor sports; consumers in Ningxia and Inner Mongolia autonomous regions purchased a large number of cycling equipment products for outdoor sightseeing; and consumers in Hunan and Hubei provinces purchased a large number of leisure sports products for fishing. Guangdong, Jiangsu, Beijing, Sichuan, and Shandong are the top five provinces and municipality in China that buy sports equipment.

Sports protective items

Ball sports products are preferred by consumers aged 16-25, fishing products are preferred by consumers aged 26-35, and cycle sports products are preferred by consumers aged 36-45. Consumers between the ages of 16 and 25 prefer to buy sportswear, shoes, and bags, while those between the ages of 26 and 35 tend to buy a lot of sports protection products, according to the report.