Mar 17, 2022|
JD.com Data: Sales Boom for Agricultural Products in the Mid-Spring
by Xiaoqian Han
Online shopping in rural areas has increased rapidly on JD.com in recent years. Before the spring equinox of 2022, which falls on March 20 this year, “green consumption” such as agricultural products, gardening and plants increased significantly. Recently, JD’s Consumption and Industry Development Institute released a report featuring analysis on green consumption.
Below are some of the key takeaways from the report:
- Online consumption of agricultural products has grown significantly.
- Compound fertilizer turnover increased by more than 10 times year-on-year.
- Consumption of agricultural technology services increased by more than 10 times.
- The generations born after 1985 (post-85s) and 1975 (post-75s) are the largest consumer groups of agricultural supplies and gardening, contributing 32 percent of online sales. Post-85s choose to buy fertilizers, animal feed, flowers, and plants; post-75s like to buy gardening supplies and seeds.
Physical Products consumption
Since the beginning of spring on February 4 , 2022, the online transaction volume of JD.com’s agricultural products, plants and other green consumption has increased by more than 40 percent year-on-year (YoY), and the turnover of fertilizers and gardening has increased by 317 percent and 247 percent YoY.
In the category of agricultural products, the transaction value of compound fertilizers climbed by more than 10 times YoY. The volume of nematicides and agricultural machinery sold increased by more than 6 times YoY.
In addition to the consumer demand for agricultural products in rural areas, urban consumers’ demand for plants is also increasing. The turnover of mini-scale landscape plants increased by more than 9 times YoY and the volume of large-scale landscape plants and gardening tools increased by more than 150 percent YoY.
Service products consumption
The transaction value of agricultural technology services increased by more than 10 times YoY, and the volume of gardening services increased by 247 percent YoY. Before the spring equinox in 2022, the proportion of agricultural technology consumption services in county-level rural areas increased by 20 percent, and the proportion of transaction volume rose from 62 percent to 82 percent.
The consumption proportion of gardening services in cities is higher than that in rural counties, and nearly 60 percent of the consumption of gardening services occur in cities. Consumers from urban areas represented by big cities like Beijing, Shanghai, and Guangzhou prefer to buy gardening supplies, flowers and plants. The consumers in rural areas of the county level prefer to buy animal feed, breeding tools and veterinary prescription drugs.
From the perspective of consumption characteristics in different regions, Eastern China has the highest growth in the market share of online agricultural products. Consumers in Eastern China prefer to buy fertilizers, flowers and plants, and gardening supplies; Northeastern China’s consumers prefer to buy animal feed, farming tools, and veterinary prescription drugs; consumers in Northern China prefer to buy feed, veterinary prescription drugs, and gardening supplies.
Consumer demographics
In the online market for agricultural products, the post-85s and post-75s are the largest consumer groups, contributing 32 percent of the online transaction volume. Compared with the consumption proportion of all age groups, the consumption proportion of the user group over 46 years old in agricultural products is significantly higher than the consumption proportion of all categories. In contrast, the post-85s prefer to buy fertilizers, animal feed, flowers and plants; the post-75s prefer to buy gardening supplies and seeds.
Differing from traditional e-commerce, JD.com is a new entity enterprise that offers digital technology and capabilities, regulates upstream merchants and connects consumers with quality in order to promote rural revitalization, and drives more farmers to become financially successful.
Jan 16, 2024|
Harbin’s Rising Popularity as a Winter Destination in China Sparks Surge in Travel and Retail Sales
This winter, the “ice city” Harbin, capital of northeast China’s Heilongjiang province, has emerged as a magnet for tourists from all corners of the country. Harbin’s hospitality has warmed the hearts of these visitors. Their shared online experiences have further fueled the city’s tourism and consumption growth.
According to data from JD.com, searches for Harbin travel have skyrocketed, with a year-on-year growth exceeding 100 times in the past week alone. Harbin’s specialties have also been favored by tourists. JD.com’s data also reveals a substantial rise in the volume of Harbin specialty shipments since December. The Harbin Red Sausage, a beloved local delicacy, has emerged as the top souvenir choice for out-of-towners, seeing an average daily shipment volume in early January that is nearly fourfold higher than in December.
To support this influx of tourists, JD Logistics has strategically established service points at key locations, including Harbin Airport. These hubs ensure comprehensive delivery services, enhancing the overall visitor experience.
This Harbin tourism boom has also spurred a surge in sales of winter apparel. JD.com’s data indicates a rapid growth in the sales of warm clothing items such as down jackets, snow boots, and thermal underwear between January 1st and 7th. The sales growth is especially pronounced in southern provinces and cities such as Jiangsu, Zhejiang, Guangdong, Sichuan, and Shanghai. Notably, tall snow boots registered a 206% year-on-year increase in transactions, while padded cotton caps and thickened long down jackets soared by 158% and 134%, respectively. Beyond clothing, travel gear has also seen a considerable uptick, with a 98% year-on-year growth in transactions for large suitcases and travel backpacks in these southern regions.
To further cater to the needs of consumers gearing up for their Harbin adventures, JD.com launched a “Northbound Warmth Guide” on January 10th, offering a curated selection of warm clothing, shoes, children’s wear, and accessories, and enabling more consumers to purchase thermal equipment in a one-stop shop.
Jun 1, 2023|
JD.com’s 618 Grand Promotion Kicks Off, Record Number of Brands Reach 100 Million Yuan in Sales within the First Ten Minutes
by Yuchuan Wang and Vivian Yang
On the evening of May 31, 2023, JD.com officially launched the 618 Grand Promotion, the largest mid-year shopping festival in China. In a phenomenal display of consumer enthusiasm, over 23% more brands achieved the RMB 100-million-yuan sales milestone within the first ten minutes compared to the previous year. Additionally, an impressive 60% of newly onboarded merchants soared past their daily average sales volume for May, and 50% of small and medium-sized enterprises (SMEs) reported their sales skyrocketing by more than 200%.
This year’s JD 618 Grand Promotion marks the 20th birthday for JD.com and offers more than ten times the number of items as those featured during the 10-billion-yuan discount program, which launched in March. The vast selection comprises over 200 of the most in-demand items and nearly ten thousand best-selling products spanning a diverse range of categories.
Upon the event’s opening, consumers in over 300 cities across the country received their pre-ordered parcels within a matter of minutes. JD.com’s dedication to excellent service, through its proprietary logistics network built since 2007, ensures the delivery of the same or next-day orders nationwide, affirming its “place an order in the morning and receive it in the afternoon” commitment. Today, the unmatched service covers 10 million products and to consumers nationwide.
JD’s on-demand retail service also showcased its advantages immediately. Within the first ten minutes of the promotion’s launch, customers in over 700 counties and cities throughout the country received their orders. The first on-demand delivery through JD Shop Now arrived at a customer’s doorstep in Changsha city within just nine minutes.
Data highlights from the shopping festival collected between 8:00 PM and 8:10 PM on May 31, 2023 include the following:
- A 23% year-on-year increase of brands surpassing a transaction volume of over RMB 100 million within the first ten minutes of the 618 promotion
- Apple’s transaction volume surpassed RMB 100 million in just one second
- Nearly 50% of small and medium-sized merchants have seen their transaction volume increase by over 200% year-on-year
- Transaction volume for home appliances and home furnishings exceeded RMB 5 billion
- Transaction volume for durian increased by more than three times year-on-year
- Transaction volume for men’s and women’s apparel increased by over 120% year-on-year
- Transaction volume for road bikes and cycling apparel increased by over 100% year-on-year
- Transaction volume for new energy vehicle tires increased by nine times year-on-year
- Within five minutes, transaction volume of JD’s cross-border platform JD Worldwide exceeded the total sales of the first two hours from last year
- A near 400% year-on-year increase in merchant usage of JD Cloud’s Yanxi Digital Human livestreaming service compared with the same period from last year’s Single’s Day promotion
- A 100% year-on-year increase in transaction volumes for 150 skincare and beauty brands, including prestigious names like YSL, Helena Rubinstein, Shu Uemura, Proya, and Lancome
- Transaction volume of luxury brands including Bulgari, Tiffany & Co., Bottega Veneta, and Givenchy increased threefold year-on-year.
- Fifteen watch brands, including Longines, Tissot, and Mido, doubled their sales year-on-year
- Entrepreneur and internet celebrity Luo Yonghao joined JD Livestreaming and sold an apartment at 61.8% of the full price, saving over RMB 1.2 million for the consumer
- Electronic product services saw a transaction volume boost of 160% year-on-year
- Trade-in services for home appliances and home furnishing products experienced a transaction volume surge of over 120% year-on-year
JD and Sinopec to Build Digital Supply Chain Model Aiming Broad Partnership
