Nov 15, 2023|
JD.com Debuts Mongolian and Finnish National Pavilions During Singles’ Day Grand Promotion
by Vivian Yang
During its record-breaking 2023 Singles ‘ Day Grand Promotion, JD.com unveiled new national pavilions representing Mongolia and Finland. These pavilions mark JD.com’s latest step in connecting consumers with high-quality, authentic products from these two culturally rich countries.
The Mongolian pavilion’s launch, held at the China International Import Expo (CIIE) in Shanghai on November 8th, was honored by the presence of Ms. Battsetseg Batmunkh, Mongolia’s Minister of Foreign Affairs. The Pavilion boasts a curated selection of nearly 60 Mongolian products, including limited edition vodka from the springs of Mount Bogda, the velvety Sengur White beer, nutritious sea buckthorn juice, luxurious 100% cashmere scarves, and more.
Speaking at CIIE, Tumenbayar Tsogtbaatar, Commercial Counsellor of the Mongolian Embassy to China, shared his excitement about the opportunity to bring Mongolian wild sea buckthorn and other grassland products to the Chinese market through JD.com. “By partnering with JD.com to launch the Mongolian national pavilion, we aim to provide consumers with a trustworthy and convenient online shopping experience for high-quality grassland products,” said Tumenbayar.
The Finland Pavilions were inaugurated on November 9th, as part of the celebration activities for the 70th anniversary of the China-Finland trade agreement. The event, held at the residence of the Ambassador of Finland in Beijing, was attended by the Finnish Minister of Agriculture and Forestry, Ms. Sari Essayah, and the Finnish Ambassador to China, Ms. Leena-Kaisa Mikkola. Reflecting the diversity of Finnish products, JD.com launched two distinct pavilions: the “Finland National Pavilion” for general trade imports and the “Finland Overseas Pavilion” focusing on cross-border trade. These pavilions offer a variety of Finnish food, skincare, and lifestyle products from renowned brands such as Valio, Fazer, Bonne, Kyrö, Salli, Lumene, and Kajo.
Marko Tiesmäki, Commercial Counselor of the Embassy of Finland in Beijing and the Country Director of Business Finland China. expressed his enthusiasm about the partnership with JD.com. ” I’m delighted to see that JD.com’s convenient, diverse, and reliable services are connecting more and more Chinese consumers with Finnish high-quality products and the rich culture we have,” said Tiesmäki.
JD.com’s National Pavilion initiative now boasts over 110 pavilions, featuring nearly ten thousand specialty products from nearly 60 countries. The Singles’ Day Grand Promotion saw JD Super’s national pavilions achieve a 700% year-on-year growth in Gross Merchandise Volume (GMV) within the first 10 minutes, highlighting the strong consumer interest in international products.
With these new additions, JD.com continues its commitment to enhancing global trade and cultural exchange by offering consumers a seamless avenue to explore and purchase a wide array of quality goods from various countries, all while enjoying the convenience of JD’s renowned logistical and customer service capabilities.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com’s Announces Highlights of Its Record-Breaking 2023 Singles Day Grand Promotion
