Nov 7, 2023|
JD.com Enhances Authenticity Verification Services for Imported Merchandise
by Vivian Yang
JD Worldwide, JD.com’s cross-border e-commerce platform, announced on November 6th in Shanghai at the China International Import Expo the rollout of enhanced authentication processes, named “JD Smart Check,” for imported goods.
The “JD Smart Check” initiative focuses on three key areas: expediting quality inspections for cosmetics, incorporating blockchain technology for comprehensive anti-counterfeiting solutions, and providing on-demand authenticity inspections for products shipped via direct mail. These improvements reinforce JD Worldwide’s commitment to product integrity and customer trust and strengthen its position as the trusted gateway for global brands entering the Chinese market.
JD Worldwide has implemented cutting-edge X-ray fluorescence analysis, developed in partnership with the Cosmetics Technology Center of China Inspection and Quarantine Science Institute, for rapid on-site assessment of cosmetics and personal care products at JD’s logistic centers. This patented technology empowers JD’s team to conduct swift and efficient verifications within the company’s extensive warehouse network, generating authenticity verification reports in a matter of minutes.
Further bolstering its anti-counterfeit measures, JD Worldwide utilizes serialized tracking codes, supply chain monitoring, and product inspection videos for each item. This combination of detailed identification data and blockchain-powered traceability provides consumers with unparalleled transparency.
To cater to the needs of direct mail shoppers, JD Worldwide now extends its product inspection services to include reports from authoritative centers, underscoring JD.com’s robust capabilities in vetting product authenticity across all import business models.
With major procurement centers in Japan, South Korea, and Europe, a growing global network of buyers, and an operation that spans over 1,600 warehouses, including nearly 90 bonded, direct mail, and overseas warehouses, JD.com is unwavering in its mission to bolster sales efficiency for brand partners. Reflecting this commitment, JD Worldwide witnessed a dramatic increase in activity during the initial phase of JD’s 2023 Singles’ Day Grand Promotion, with transaction volumes for over 700 brands surging by over 100%, and a tenfold increase in product offerings from global buyers’ stores.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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