Jun 22, 2020|

JD.com Explores AR Foot Measurement Tool for Online Consumers


by Yuchuan Wang

JD.com is currently working with Sony Semiconductor Solutions Corporation to develop a function to use Augmented Reality (AR) technology measure foot size.

The function to be released soon will leverage Sony’s ToF (Time-of-Flight) distance measurement technology so that customers can simply use their mobile phones (need to be equipped with a ToF camera) to measure their foot size by scanning the front and side angles of their feet.

ToF is a method for measuring the distance between a sensor and an object, based on the time difference between the emission of a signal and its return to the sensor, after being reflected by an object. (Source: Terabee.com)

In addition, earlier this year, JD has launched a new Augmented Reality (AR) feature on JD’s app for online customers to virtually try-on shoes. AR Shoes Try-on is now available for over 1,000 sneaker SKUs on JD.






Like many other AR applications offered by JD such as AR Fitting Room, AR Styling Station, and AR Shopping, the new feature is also open to external partners through a PaaS (Platform-as-a-Service) solution that allows companies to develop, run and manage applications without the complexity of building the associated infrastructure.


Consumers have long been troubled by shopping online for fashion products for reasons like uncertain shoe size or unsuitable style. AR technology will help customers simplify the shopping process. JD will further develop its AR offerings in more scenarios such as AR skin evaluation and AR livestreaming.

Mingqiang Ye, head of AR/VR at JD.com said, “We hope use innovations in technology to give all consumers equal access to efficient and convenient purchase and service. JD will continue to promote innovations in the area of AR and benefit both our customers and industry partners.”